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Books of Luke and Aarron
In Issue No. 255 of A List Apart, for people who make websites: Sign Up Forms Must Die – Luke Wroblewski, Senior Principal of Product Ideation and Design at Yahoo! and author of Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008), calls for the abolition of sign-up forms where web services are concerned. Via "gradual engagement," says Luke, we can get people using and caring about our web services instead of frustrating them with forms. And in Findability, Orphan of the Web Design Industry, Aarron Walter, author of Building Findable Websites: Web Standards, SEO, and Beyond (New Riders, 2008), provides an overview of this essential web discipline, explains how it is like SEO but different, and tells how every member of your team can contribute to your site's content's findability. You can see Luke and Aarron live at upcoming An Event Apart design conferences in Boston and New Orleans. Plus: they're changing guards at Buckingham Palace (and staff at ALA). I'm verklempt!
L. Jeffrey Zeldman