zeldman.com
Dueling messages (or, content strategy matters)
“UPDATED SERVICE ADVISORY – EAST RIVER FERRY CAPACITY LIMITS – PLEASE CLICK HERE TO READ,” the top banner on the East River Ferry’s website nervously advises. Immediately below this warning comes the gentle and slightly vacuous headline, “Relax. We’ll Get You There.” The two headlines tell contrasting stories that completely contradict each other. No print […]
L. Jeffrey Zeldman