“Content informs design; design without content is decoration. Content has the same relationship to design that product has to advertising. Good ads are based on the product; good designs come from and facilitate the content. This is one reason we bring content strategy to every design assignment, and one reason we insist on working with real content, not lorem ipsum (placeholder) content. Nothing is sadder than a beautiful design that works great with lorem ipsum but doesn’t actually support the real content.”
