I didn’t have much of a marketing plan other than e-mailing my friends and writing to people who had book-review sites and asking them if they would like a free copy. But the word got around. Soon I was deluged with e-mail, and within days I started getting checks in the mail. Many dozens of ’em. Mostly from the United States, but also from Sweden, Australia, Singapore …
Using the internet to reach an audience and distribute work traditional publishers reject. Novelist edition. Jane Friedman interviews John Sundman in “There Are No Rules – Building an Enthusiastic Fan Base as a Self-Published Author,” Writer’s Digest.