There’s no situation so awful our news media can’t make it worse. In a cowardly, doomed, and deeply misguided effort to appear “balanced” during an emergency that requires plain speaking, our news editors tie headlines into fantastic pretzels of spurious equivalence. In today’s edition of her subscriber-only newsletter, Washington Post columnist Jennifer Rubin tears into an especially egregious atrocity by the copy wizards of The New York Times:
Journalism 101
People on social media and other critics justifiably mocked, derided and denounced the New York Times for the headline, “Two Imperfect Messengers Take On Abortion.” The sub-headline was nearly as bad: “Neither side of the abortion divide would probably design the exact candidate they have in 2024.” This could be the crown jewel of “both-sidesism,” accomplishing that feat in multiple ways.
For starters, it blurs the distinction between Biden’s clear and unwavering position (to write Roe v. Wade into a federal statute) with Trump’s well-documented inconsistencies, deflections and contradictions. These two men simply are not equally deficient communicators. That imbalance in clarity and sincerity actually might determine the campaign’s outcome.
In addition to mischaracterizing the candidates’ relative abilities, this quintessential “process story” diminishes the issue’s moral gravity. You could not imagine a 1942 headline: “Two imperfect messengers take on world war.” Awarding style points, as the story does, trivializes the abortion issue.
Finally, the Times headline amounts to a self-parody of gamified political coverage: “Neither side of the abortion divide would probably design the exact candidate they have in 2024.” (Well, neither team in the World Series would design the exact lineup they have.) In essence, the Times tells us, “No one’s perfect!” — an empty platitude. Journalists owe readers an accurate depiction of the candidates’ vast differences in consistency, clarity and moral seriousness on abortion. Alas, such precision would demand truth-telling in lieu of feigned “balance.”
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