FLIPBOARD, AS YOU DOUBTLESS know, is a social media magazine for iPad. Part RSS reader, part iPad publication uniquely curated by each reader, the app brings serendipity, discovery, and typographic excellence to the experience of keeping up with one’s friends on Twitter, Facebook, and so on. This morning (last night in Japan), a new, improved version of Flipboard was launched, offering designers like us even more visual pleasure and rewarding the hours we put into our content’s semantic underpinnings.
Designer Craig Mod, in a letter, told me his “goal was to try and produce one of the best RSS experiences out there.” It’s accomplished via features like those listed below and more, as seen in these screenshots Craig sent me from his pre-launch tests:
- auto-small caps
- portrait and landscape optimized typography
- full bleed images
- flowing of text based on image size and location in the document
- auto-generation of [figure] and [figcaption] objects based on alt
text on images
Adds Craig, “What’s great is that the more semantic and clean your feed, the better it will look in the app.”
Download Flipboard or update your copy in the iTunes Store and see.
