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Saul Bass pitches AT&T

CULTURAL HISTORY GEM: Saul Bass’s Original Pitch for the Bell Systems Logo Redesign, 1969. Article and curation via brainpickings.org. Hat tip: Tim Murtaugh.

L. Jeffrey Zeldman's avatar

By L. Jeffrey Zeldman

“King of Web Standards”—Businessweek. Ava’s dad. Automattician. OG blogger/web designer. Publisher, A List Apart & A Book Apart. Author, Designing with Web Standards & Taking Your Talent to the Web. Emeritus: An Event Apart, SVA MFA IXD, Happy Cog.

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