@kirilnyc @naveen Soho Apple store circa 11:30pm pic.twitter.com/Q0PAKflG9A
— Jordan Elpern-Waxman (@jelpernw) September 20, 2013
“HOMELESS FOLK sleeping in front of the SoHo Apple Store. What a perfect commentary on our society,” I thought. Then I realized these aren’t the homeless. They’re upwardly mobile consumers vying to be the first to buy a new model iPhone when the store opens in the morning.