Category: content strategy
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Beyond Engagement: the content performance quotient
Recently, Josh Clark, Gerry McGovern and I have been questioning our industry’s pursuit of “engagement.” Engagement is what all our clients want all the time. It’s the ? 1 goal cited in kickoff meetings, the…
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The Year in Design
Mobile is today’s first screen. So design responsively, focusing on content and structure first. Websites and apps alike should remove distractions and let people interact as directly as possible with content. 90 percent of design…
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Responsive times two: essential new books from Ethan Marcotte & Karen McGrane
Ethan Marcotte’s Responsive Design: Patterns and Principles and Karen McGrane’s Going Responsive are now available in our A Book Apart store.
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A List Apart ? 423: container queries, responsive content
WHETHER the topic is responsive CSS or content that responds to the right user at the right time, Issue ? 423 of A List Apart is all about finding the path forward: Container Queries: Once…
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A List Apart ? 421 Gets Personal
THERE’S GREAT reading for people who make websites in Issue No. 421 of A List Apart: Resetting Agency Culture by Justin Dauer Forget Air Hockey, Zen Gardens, and sleep pods: a true “dream” company invests…
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McGrane: Kill Your CMS
THE ERA of “desktop publishing” is over. Same goes for the era where we privilege the desktop web interface above all others. The tools we create to manage our content are vestiges of the desktop…
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Design is Copy is Design
ART AND COPY have been joined at the hip since Bill Bernbach launched the creative revolution in the 1960s. But on the web, not so much. It’s great that some of the brightest minds in…
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Big Web Show 78: Bloomstein on content strategy
IN EPISODE No. 78 of The Big Web Show (“everything web that matters”), I interview Margot Bloomstein, author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012), about her…
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Content Strategy for Mobile three ways from Sunday
IT’S A Karen McGrane world! Today, as A Book Apart unveils Karen McGrane’s amazing new Content Strategy for Mobile, the entirety of A List Apart Issue No. 364 is dedicated to Karen and her vision…
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Web Design Manifesto 2012
THANK YOU for the screen shot. I was actually already aware that the type on my site is big. I designed it that way. And while I’m grateful for your kind desire to help me,…
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Content Strategy Double Header: A List Apart 349
IN ISSUE NO. 349 of A List Apart for people who make websites, savor the content strategy sweetness as you dip into a double dose of Rachel Lovinger, a prime motivator behind the content strategy…
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Designing Apps With Web Standards (HTML is the API)
The Web OS is Already Here… Luke Wroblewski, November 8, 2011 Mobile First Responsive Web Design, Brad Frost, June, 2011 320 and up – prevents mobile devices from downloading desktop assets by using a tiny…
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A List Apart No. 345: Responsive content: thinking beyond pages; from research to content strategy to meaningful project deliverables.
IN ISSUE NO. 345 of A List Apart, for people who make websites: Future-Ready Content by SARA WACHTER-BOETTCHER The future is flexible, and we’re bending with it. From responsive web design to futurefriend.ly thinking, we’re…
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Web Governance: Becoming an Agent of Change – A List Apart
SHIPPING IS EASY, making real change is hard. To do meaningful web work, we need to educate clients on how their websites influence their business and the legal, regulatory, brand, and financial risks they face…
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A Design Apart: Q&A with Jeffrey Zeldman | On Redesigns and the Inseparable Link Between Design and Content
“REDESIGNS REQUIRE STRATEGY, otherwise they are merely reskinning. We don’t do reskinning. We do strategic redesigns that help the people who use your website achieve their goals. Strategic redesign starts with research. The notion that…