Category: Marketing
To market, to market, to sell a fat hen. (Do we have to call it fat? Does it have to be a hen?)
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Algorithm & Blues
Examining last week’s Verge-vs-Sullivan “Google ruined the web” debate, author Elizabeth Tai writes: I don’t know any class of user more abused by SEO and Google search than the writer. Whether they’re working for their…
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Why I am letting my Google IO invitation expire
HI, [REDACTED]. Thanks for writing to express your concern about my failure to redeem my Google IO promo code. It’s kind of a funny story. I received a Google IO invitation (copied and pasted below)…
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HTML5, CSS3, UX, Design: Links from An Event Apart Boston 2011
Meeting of the Minds: Ethan Marcotte and AEA attendee discuss the wonders of CSS3. Photo by the incomparable Jim Heid. THE SHOW IS OVER, but the memories, write-ups, demos, and links remain. Enjoy! An Event…
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Migrating from a conventional Facebook account to a public figure (“fan”) page – a report from the trenches
BECAUSE FACEBOOK LIMITS USERS to 5,000 contacts, I had to migrate from a conventional user account to what used to be called a “fan” page and is now called an “Artist, Band or Public Figure”…
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The Big Web Show Episode 15: Social Media, Social Capital
Tara Hunt, social media entrepreneur, author of The Whuffie Factor, cofounder of Citizen Agency, and one of Fast Company’s “women in tech—nine thought leaders who are changing our ideas about technology” is our guest on…
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HTML5 Fuzzies
Yesterday, in response to something Tantek Çelik said here, Jeff Croft wrote a thoughtfully provocative piece arguing that informed web designers should encourage—or at least not worry about—the widespread misuse of the term “HTML5” as…
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Content wants to be paid for
Content wants to be free like communism works, like sex is just for fun, like a few days of snow disprove global warming. That the web’s existence makes all content free is a Brooklyn Bridge…
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Doctorow on Pricing
In Publishers Weekly, blogger, novelist, and bon vivant Cory Doctorow discusses price discrimination(“the idea that you make more money by segmenting your customers based on how much they’re willing to spend”) and demand elasticity (“the straightforward…
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On Self-Promotion
You are a shameless self promoter!” he said. I can’t speak to the “shame” part, but for the rest: guilty as charged. Self-promotion may appear revolting, but it’s the only promotion that’s guaranteed in this…
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Click My Lit Panel
In “New Publishing and Web Content,” a SXSW Interactive Panel, I will lead publisher and entrepreneur Lisa Holton, creative director and designer Mandy Brown, novelist and Harper’s editor (plus big web geek) Paul Ford, and…
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Sour Outlook
Participate in the Outlook’s Broken project. All it takes is a tweet.
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Monday links
Chopsticks by Segura. A greener LA via Boston. Stealing patterns, making models. Samurai errata and SXSW bowling.
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Web 2.0 Thinking Game
Come and play. It’s fun!
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Amazonked! (or, the 2nd Edition Dilemma)
The “second edition problem” at Amazon.com, and what Amazon should do about it.