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Web typography: a refresher and history

Many designers still think in px first when creating baseline styles. But we know intellectually that various relative typography approaches are better suited to our medium in all its complexity. Better for accessibility. Better for avoiding bizarre typographic disasters linked to user preference settings, device limitations, and the unforeseen ways our overwrought styles can interact with one another.

As I contemplate a long-overdue redesign of my own site, it’s worth taking a refreshing dip into what we’ve learned about web typography over the past 20+ years. From the pages of (where else?) A List Apart:

Bojan Mihelac: “Power to the People: Relative Font Sizes” (2004)

An early and simple creative solution for text resizing that respects users’ choices and also gives them an additional option for resizing despite the limitations of some of the most popular browsers of the day. Presented for its historical importance, and not as a how-to for today. https://alistapart.com/article/relafont/

Lawrence Carvalho & Christian Heilmann: “Text-Resize Detection” (2006)

Detect your visitors’ initial font size setting, and find out when they increase or decrease the font size. With this knowledge, you can create a set of stylesheets that adapt your pages to the users’ chosen font sizes, preventing overlapping elements and other usability and design disasters. Presented for its historical importance as an insight into the complex dancing we’ve done in the past to ensure readability. https://alistapart.com/article/fontresizing/

Richard Rutter: “How to Size Text in CSS“ (2007)

Sizing text and line-height in ems, with a percentage specified on the body (and an optional caveat for Safari 2), provides accurate, resizable text across all browsers in common use today. An early move toward more responsive type and away from the accessibility problems created by setting text sizes in px in some browsers and devices. https://alistapart.com/article/howtosizetextincss/

Wilson Miner: Setting Type on the Web to a Baseline Grid

The main principle of the baseline grid is that the bottom of every line of text (the baseline) falls on a vertical grid set in even increments all the way down the page. The magical end result is that all the text on your page lines up across all the columns, creating a harmonious vertical rhythm. https://alistapart.com/article/settingtypeontheweb/

Tim Brown: “More Meaningful Typography” (2011)

Introduces modular scales, the golden ratio of readable typography. Delivers accessibility plus aesthetic beauty derived from the math underlying all of creation. https://alistapart.com/article/more-meaningful-typography/

Tim Brown: “What is Typesetting?” (2018)

“We must now practice a universal typography that strives to work for everyone. To start, we need to acknowledge that typography is multidimensionalrelative to each reader, and unequivocally optional.” https://alistapart.com/article/flexible-typesetting/

Keep going…

For more web design community wisdom and web typography history, see Typography & Web Fonts in A List Apart, for people who make websites.

And in the Comments below, please share your favorite resources for creating websites that look great and read beautifully, no matter what technical and human capabilities get thrown at them.

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Just add water.

Quick, before everyone else thinks of it. Set the word “SUCCESSION” in Engravers Gothic and export it to a transparent PNG. Download photos of confederate general Mitch McConnell and Republican Johns Thune (R-S.D.), Cornyn (R-Texas), and Barrasso (R-Wyo.). Grab and burn Nicholas Britell’s main title theme from Succession. Import all files into Final Cut Pro or Adobe After Effects. Add dissolves, fades, and film scratch overlays. Export. Upload to YouTube or Vimeo. Embed and amplify via all 500 social media networks. Sit back, relax, and bask in your 15 seconds of glory.

“Succession” is copyright HBO. Mitch McConnell is a wholly owned subsidiary of the NRA.

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Design links type Typography

Adelle Mono & Adelle Mono Flex

Adelle and Adelle Sans have long been two of my favorite fonts—two great tastes that taste even better together! Now there are two more great flavors, with the release of Veronika Burian and José Scaglione’s twin-powered Adelle Mono family.

Adelle Mono is a true, monospaced version of the robust yet sensitively detailed font family. 

Adelle Mono Flex is a proportional version that’s suited for text, branding, UI, captions, and screens: “It feels monospaced but reads like a nice slab,” TypeTogether explains in the June, 2020 issue of their newsletter announcing the release.

Much more information, along with a try-it-yourself type tester and a 60% introductory discount, is available on TypeTogether’s Adelle Mono web page.


(Note: Veronika Burian and José Scaglione designed the original Adelle and Adelle Sans, along with the new Mono and Mono Flex versions. Additionally, Irene Vlachou assisted in the creation of Adelle Mono.)

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From NYPL to DC Comics: the lettering of Ira Schnapp

Action Comics logo, 1938

Superman, 1940

HE DESIGNED the lettering on The New York Public Library and the James Farley Post Office (“neither snow nor rain…”), created titles for silent movies, movie posters, and pulp magazines in the 1920s, and started working for DC Comics in 1938, where he designed the masthead for Action Comics, refined the Superman logo, and brought dozens of DC Comics texts and titles to life. A new exhibit at The Type Directors Club honors Ira Schnapp and sheds light on his decades of influential work.

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Design type Typography webfonts

Webfonts with Stylistic Sets from Hoefler & Co.

Now there’s a way to transform your web typography at the touch of a button: introducing Stylistic Sets for webfonts at Cloud.typography.

www.typography.com/blog/webfonts-with-stylistic-sets/

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Code CSS CSS3 Design type Typography

Big, Beautiful Dropcaps with CSS initial-letter

Just beautiful.

demosthenes.info/blog/961/Big-Beautiful-DropCaps-with-CSS-initial-letter

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Fonts Happy Cog™ type

Happy Cog: Building Hand-Crafted Websites

OUR FRIENDS at Typecast shot a video of some of Happy Cog’s designers discussing readability in design and the importance of great type tools to our process.

Happy Cog: building hand-crafted websites from Typecast on Vimeo.

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Responsive Typography

Responsive Typography: The Basics | Information Architects

“NOT EVERYTHING always works in your favor when you design for the screen. Interaction design is engineering: it’s not about finding the perfect design, it’s finding the best compromise.”

Responsive Typography: The Basics | Information Architects

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Keep your site’s type right; let users work offline

IN ISSUE No. 350 of A List Apart for people who make websites: keep your web type looking right across browsers, platforms, and devices; let users do stuff on your site even when they’re offline.

Say No to Faux Bold

by ALAN STEARNS

Browsers can do terrible things to type. If text is styled as bold or italic and the typeface family does not include a bold or italic font, browsers will compensate by trying to create bold and italic styles themselves. The results are an awkward mimicry of real type design, and can be especially atrocious with web fonts. Adobe’s Alan Stearns shares quick tips and techniques to ensure that your @font-face rules match the weight and styles of the fonts, and that you have a @font-face rule for every style your content uses. If you’re taking the time to choose a beautiful web font for your site, you owe it to yourself and your users to make certain you’re actually using the web font — and only the web font — to display your site’s content in all its glory.

Application Cache is a Douchebag

by JAKE ARCHIBALD

We’re better connected than we’ve ever been, but we’re not always connected. ApplicationCache lets users interact with their data even when they’re offline, but with great power come great gotchas. For instance, files always come from the ApplicationCache, even when the user is online. Oh, and in certain circumstances, a browser won’t know that that the online content has changed — causing the user to keep getting old content. And, oh yes, depending on how you cache your resources, non-cached resources may not load even when the user is online. Lanyrd’s Jake Archibald illuminates the hazards of ApplicationCache and shares strategies, techniques, and code workarounds to maximize the pleasure and minimize the pain for user and developer alike. All this, plus a demo. Dig in.


Illustration by Kevin Cornell for A List Apart

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Webvanta Video: Jeffrey Zeldman on the State of Web Design

From the floor of An Event Apart Seattle 2011:

Jeffrey Zeldman at An Event Apart Seattle 2011.

“Mobile is huge. The iPhone, iPad, and Android are huge. On the one hand, they are standards-facing, because they all support HTML5 and CSS3, so you can create great mobile experiences using web standards. You can create apps using web standards. On the other hand, there is also the temptation to go a proprietary route. In a strange way, although the browsers are much more standards compliant, it seems like we are redoing the browser war. Only now, it’s not the browser wars, it’s platform wars.”

Video interview, plus transcript: Interview with Jeffrey Zeldman on the State of Web Design. Thank you, Michael Slater.

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Questions, Please: Jeffrey Zeldman’s Awesome Internet Design Panel today at SXSW Interactive

HEY, YOU WITH THE STARS in your eyes. Yes, you, the all too necessary SXSW Interactive attendee. Got questions about the present and future of web design and publishing for me or the illustrious panelists on Jeffrey Zeldman’s Awesome Internet Design Panel at SXSW Interactive 2011? You do? Bravo! Post them on Twitter using hashtag #jzsxsw and we’ll answer the good ones at 5:00 PM in Big Ballroom D of the Austin Convention Center.

Topics include platform wars (native, web, and hybrid, or welcome back to 1999), web fonts, mobile is the new widescreen, how to succeed in the new publishing, responsive design, HTML5, Flash, East Coast West Coast beefs, whatever happened to…?, and many, many more.

Comments are off here so you’ll post your questions on Twitter.

The panel will be live sketched and live recorded for later partial or full broadcast via sxsw.com. In-person attendees, arrive early for best seats. Don’t eat the brown acid.

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Design Fonts type

Five Milestone Font Families

Departures: Five Milestone Font Families by Emigre

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Design Fonts type Typography

Franklin Goes Dutch (Fonts In Use)

Dutch design studio Experimental Jetset carried out the graphic design for Pioneers of Change—a festival of Dutch design, fashion, and architecture which took place on New York’s Governors Island in September 2009. The design system, which included a website, printed programs, and wayfinding elements, made prominent use of Franklin Gothic Extra Condensed

Nick Sherman discusses a smart application of my favorite font, Franklin Gothic, in the virtual pages of what might be my new favorite design website, Fonts in Use.

Fonts in Use: Pioneers of Change

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Episode 32: Mandy Brown on publishing, Typekit, and more

MANDY BROWN (@aworkinglibrary) is our guest today, Thursday December 23, 2010 in Episode No. 32 of The Big Web Show, co-hosted by Dan Benjamin and recorded at 1:00 PM Eastern before a live internet audience.

Mandy is co-founder and editor for A Book Apart and a contributing editor for A List Apart for people who make websites. A veteran of the publishing industry, she spent a decade at W. W. Norton & Company, an independent and employee-owned publisher, where her work involved everything from book design to web design to writing about design. She serves as Community and Support Manager for Typekit and writes frequently on the Typekit blog.

Named “Video Podcast of the Year” in the 2010 .net Awards, The Big Web Show covers “Everything Web That Matters” and records live every Thursday at 1:00 PM Eastern on live.5by5.tv. Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!


P.S. This is the last Big Web Show session of the year. We’ll be off next week. (Something about Christmas and New Year’s.) Thank you for watching and listening. We love you bunches!

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Design Fonts Tools type Typekit Typography webfonts webkit Websites webtype

Cure for the Common Webfont, Part 2: Alternatives to Georgia

For nearly fifteen years, if you wanted to set a paragraph of web text in a serif typeface, the only truly readable option was Georgia. But now, in web type’s infancy, we’re starting to see some valid alternatives for the king of screen serifs. What follows is a list of serif typefaces that have been tuned—and in some cases drawn from scratch—for the screen.

Stephen Coles, December 6, 2010:
Cure for the Common Webfont, Part 2: Alternatives to Georgia