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Advertising business Search

Suckage begins here: why search engines now prioritize advertising over good UX

This kind of virtuous rising tide rent, which benefits everyone, doesn’t last. Once the growth of the new market slows, the now-powerful innovators can no longer rely on new user adoption and collective innovation from a vibrant ecosystem to maintain their extraordinary level of profit. In the dying stages of the old cycle, the companies on top of the heap turn to extractive techniques, using their market power to try to maintain their now-customary level of profits in the face of macroeconomic factors and competition that ought to be eating them away. They start to collect robber baron rents. That’s exactly what Google, Amazon, and Meta are doing today.

Tim O’Reilly, Rising Tide Rents and Robber Baron Rents: The Replacement of Organic Search with Advertising by Google and Amazon and What That Might Mean for the Future of AI

See also:

The Man Who Killed Google Search by EDWARD ZITRONThis is the story of how Google Search died, and the people responsible for killing it. (Hat tip: mORA.)

Search Party (2009): Triple Issue No. 292 of A List Apart, for people who make websites, is all about search. By JOHN FERRARA, AVINASH KAUSHIK, and LOU ROSENFELD.

Illustration: Kevin Cornell

Categories
AI Best practices Education environment ethics planet

AI Roundup: The Bad, the Ugly, and the Pretty Cool

Ay, ay, AI! Hype, fear, and strongly voiced opinions—the traditional currency of internet conversation—are unequal to this moment, where the Fate of Everything™ dangles from a single gossamer thread. So here are four useful links to pieces of the web that make differing and complementary sense of the threat and promise of AI.

Of course AI is a bubble. It has all the hallmarks of a classic tech bubble. Pick up a rental car at SFO and drive in either direction on the 101—north to San Francisco, south to Palo Alto—and every single billboard is advertising some kind of AI company. Every business plan has the word “AI” in it, even if the business itself has no AI in it…

Tech bubbles come in two varieties: The ones that leave something behind, and the ones that leave nothing behind. Sometimes, it can be hard to guess what kind of bubble you’re living through until it pops and you find out the hard way…

Cory Doctorow: What Kind of Bubble is AI?

de Vries calculates that by 2027 the AI sector could consume between 85 to 134 terawatt hours each year. That’s about the same as the annual energy demand of de Vries’ home country, the Netherlands. 

The Verge: How much electricity does AI consume?

The Elements of AI is a series of free online courses created by MinnaLearn and the University of Helsinki. We want to encourage as broad a group of people as possible to learn what AI is, what can (and can’t) be done with AI, and how to start creating AI methods. The courses combine theory with practical exercises and can be completed at your own pace.

Elements of AI

We define AI literacy as a set of competencies that enables individuals to critically evaluate AI technologies; communicate and collaborate effectively with AI; and use AI as a tool online, at home, and in the workplace. We conducted an extensive review of literature (see paper) and distilled a set of key AI literacy competencies and considerations for designing AI literacy learning interventions, which can be used to guide future educational initiatives as well as foster discussion and debate in the AI education field. This page lists and describes the competencies and design considerations that we have outlined.

AI Unplugged