Contrary to what Imran, Ken, and I’m sure many others at Humane believe, the iPhone didn’t begin with their work in the 2000’s on Project Purple. It began in 1976 with the Apple computer, and the decades of goodwill it built up in consumers. The project was spearheaded by a guy ready to waste billions in iPod revenue if it helped achieve his vision, and he answered to nobody. It came together at the perfect point in time, when everyone knew the power of the Internet, but there wasn’t a way to carry the whole experience in your pocket. You can’t replicate all these factors in a few years, no matter how much money a VC throws at you.
Benjamin Sandofsky, Oh, the Humanity: Why You Can’t Build Apple With Venture Capital
