Tag: writing
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Dine ’n em-dash
The best defense is to write humanly.
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Write When Inspired
In writing four books and an unknown quantity of articles and blog posts, I’ve discovered the simple secret to maintaining quality. I share it with you here in mnemonic nursery rhyme fashion
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ALA 274: The emerging content strategist
A website without a content strategy is like a speeding vehicle without a driver. Learn why content matters and how to do it right.
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Get The Pains
A new book from the author of Acts of the Apostles.
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ALA 271: words and scripts that work
The fundamental things apply.
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Where do you begin?
Q. I’m searching for your archive. Whenever I find a really good blog, I like to start at the beginning so I can understand better some of what you’re talking about. And I can’t find…
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Fish tacos FTW nom nom nom
If Twitter is a medium for text-messaging, then content such as “Dude, where are you? We’re in the mezzanine” is perfectly appropriate, and “Fish tacos FTW nom nom nom” is practically overachievement. If it’s micro-blogging,…
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ALA 259: Career and Content
In Issue No. 259 of A List Apart, for people who make websites: The Cure for Content-Delay Syndrome by Pepi Ronalds Clients love to write copy. Well, they love to plan to write it, anyhow.…
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Stick out your tongue
While employed at a famous New York advertising agency twenty years ago, a partner and I created a TV commercial touting an over-the-counter medicine client’s revolutionary new cold and flu remedy for young children. Only…
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Self-publishing is the new blogging
When you’ve flown this far from Gutenberg, the only place to travel is back.