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Style vs. Design

The article that dared to suggest that design was more than a chance to show off one’s knowledge of current visual vernacular is back after five years away.

With our blessing, the newly launched Adobe Motion Design Center has resurrected our famous article, “Style vs. Design,” originally published in 2000. A few words and references have changed to bring the piece “up to date,” but it is essentially the same article it was five years ago.

First published when web design, buoyed by dot-com dollars, was at its most self-indulgent, the article dared to suggest …

  • That trendy elements are not the same as design
  • That design is communication
  • That most web design is meant to be used
  • That most web design should therefore be usable

It still makes these points and they are still true.

The good news is that in the five years since the article was new, responsible web design has emerged as a practice. And it is being practiced by many people who are first and foremost designers.

The bad news is that college and university design curricula are still mostly about everything but information architecture, usability, application design, user-focused design, accessibility, and web standards.

[tags]zeldman, adobe, style vs. design[/tags]

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Talent Content Director at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad.

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