My UX Superpower: Nothing Works!

Maybe I’m special. Or unlucky. But things that supposedly work intuitively for most users tend to fail spectacularly for me. 

After stints in academia, journalism, advertising, and music, I poured myself into web design in early 1995. I understood it in a way most designers didn’t, and rose faster than I probably deserved—until the summer Steve Jobs fired Doug Bowman and me from a redesign of apple.com.

After that, Apple software and hardware went wonky for me for close to a decade.

At the time, I half-believed Mr Jobs had put a techno-curse on me. It certainly seemed that way. When my colleagues upgraded to what was then being called OS X, everything worked for them. When I tried, I failed. And failed. And failed.

Some of this was because OS X was secretly incompatible with SCSI cards, a peripheral in common use on System 7 Macs like my Power Computing P120 Mac clone tower, and Apple never bothered to clue us in. But mostly, what Apple’s new target customer found intuitive left me bamboozled.

Over the next decade, the Mac software and hardware curse lifted, but my disconnection from what other human beings apparently find intuitive persists. Over time, this flaw became, improbably, a professional advantage, because I’m as capable as any “normal” user of misinterpreting directions, misreading cues, and grabbing hold of things that only look like handles.

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2 responses to “My UX Superpower: Nothing Works!”

  1. Craig Webb Avatar

    Thank you for the post. Yes, System X was a disaster. Coinciding with the dot-com crash and 9-11 it was the end of an era. My software no longer worked. I was out of luck for a year or so. I started to paint apartments again.
    I started to learn web design because I could write code using simpletext.
    Apple software has not improved after many system updates. AppleMail, Preview, Photos, Messages – These all need updated functions and interfaces.

    Here’s a tip for you:
    The New Museum has reopened and it is AMAZING. Thursday from 7 – 9 pm is Free Night. Get a ticket online.

  2. stephenwho Avatar

    Welcome to the club, Jeff. I actually taught Graphic Art Production in the 90s – System 7 was so easy to teach – before moving into the IA/UX/SD space. My best work these days seems to be in seeing things that others can’t. Some hard-learned usability conventions have been ignored by new web-based apps; buttons with no visual affordance, selection lists with no null default, to name a few. My super-power is having a sister who will loudly call out this crap for me when she helps me with testing 😉

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