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Behind every successful launch, there are 100 interesting failures. 

We must stop thinking of failure as an end of something, and learn to see it as a natural part of progress. The first incarnation of a new idea may die, but the best ideas will find new lives. Behind every successful launch, there are 100 interesting failures. 

L. Jeffrey Zeldman's avatar

By L. Jeffrey Zeldman

“King of Web Standards”—Businessweek. Ava’s dad. Automattician. OG blogger/web designer. Publisher, A List Apart & A Book Apart. Author, Designing with Web Standards & Taking Your Talent to the Web. Emeritus: An Event Apart, SVA MFA IXD, Happy Cog.

One reply on “Behind every successful launch, there are 100 interesting failures. ”

Sometimes rejected ideas that get buried in the ground sprout later and grow into large and fruitful trees. All the little ideas are the bricks that slowly, together, build a cathedral.

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