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Cold Storage

I furnished my last design studio with bespoke Danish shelving, three Eames desk units, nine glass tables, 12 chairs, etc. When I closed the studio I moved the furnishings plus a few hundred design books—including books I’d written, foreign translations of my work, books by other designers that I’d published, translations of some of those books, oversized and rare design books, books signed by their authors and sent to me, and so on.

I could not fit the Danish shelving into my apartment—hell, it’s too large to fit into the elevators in my building. I gave away the Eames Desk units and fancy chairs. I managed to drag home my tulip chair and ball chair. Everything else went into a storage unit in Chelsea. It was an easy walk from my old studio to the Chelsea storage unit, and a healthy walk from my apartment to the unit. Every month I paid around $400 for the privilege of storing the stuff.

When companies buy other companies, employees and customers lose big.

At some point Chelsea Storage sold out to another company, which then sold to a third company, located somewhere in the middle of the Bronx.

That company didn’t tell me they’d moved my stuff, did not contact me about it, and certainly did not obtain my consent before moving it. I assume they were equally cavalier with the other existing customers. They didn’t even send a new contract.

Instead, they jacked up the monthly rate to $500 and began charging my old studio zeldman company card. I didn’t notice, and I cancelled the card soon afterwards, as you do when you close a business. Oops!

When their automated bills to me stopped getting getting paid, they naturally took responsibility for their mistake and reached out to me cordially.

I kid of course. What they did was send my account to a collection agency.

Ring-ring, my telephone’s talking.

When the agency reached me by phone and I inquired politely who they were (remember, nobody had contacted me), they explained grudgingly that I owed a few thousand dollars in back rent on the storage place I’d never heard of and had never contracted with.

I asked, what if I remove my stuff from your unit? They said, you can’t remove it until you pay us the back fees.

I went into debt to do so—at the time my partners and I were saddled with painful closing costs from shuttering our conference and publishing companies, so it was just more kindling for the big fire of business debt.

Once I got the money together to pay them off, they sent me a new two-year contract. I had no choice but to sign it.

A brief calm settled in. For a time, $500 flew out of my bank account every month and was directly deposited to these crooks’ account because I now had an ironclad contract with them and there was no other place to put my stuff.

I never visited the location or looked at my stuff. The whole thing might be a scam. For all I know, they set the old units on fire and are billing me for an imaginary storage space.

In any case, I’m an adult and a professional, and I don’t want my credit hurt any worse by debt than it has to be, so naturally I continued to pay them, telling myself I would shop around and find a closer and more affordable storage option soon, but this would do for now. And now, as is its frequent habit, soon stretched into years.

Bad business, meet bad software.

Then about six months ago, the company either changed their name again, or sold to a new owner, or for some other reason (rabies? astrology?) decided that since auto-pay through my bank worked fine and got them paid each month, they would stop using it.

Whatever the rationale, they stopped accepting payment from my bank and sent a boilerplate email telling me to visit their new custom payment website and leap backwards through my own anus each month to pay their increased fee with the least convenience possible.

Listen. There’s good payment software out there. You know it. I know it. My company makes some of the best, and, before I joined Automattic, my old studio had a partnership with another great shopping platform. But people who buy storage units without informing their customers don’t use or know about such things. They typically find some terrible software that’s built cheaply, quickly, and badly, and that’s what these folks did.

Remember: Good UX is what companies do when they have to. A company that has your stuff locked away doesn’t have to.

You’ll never guess what happened next.

Their new website has never ever worked for me.

Thus, every month I get an automated, threatening text demanding immediate payment via their website that never works. Every month I try.

I squander a good 20 minutes trying to log in. Every month the terrible website no longer accepts my password. Every month I create a new password which sometimes works for that month only, and then never again, and sometimes doesn’t even do that. (Because the new password process demands access codes and other information they have never sent me, so I cannot provide it.)

Inevitably, every month I reach out to them, explain the situation—not the part about them being shitheads whose business model is extractive and whose lousy business practices undoubtedly violate dozens of consumer protection laws. I never complain about any of that, because why burden an overworked phone operator, who has naught to do with the company’s policies? Besides, you attract more flies with honey, etc. So I just tell them—as if it is news; as if it hasn’t happened every month before—that I’m locked out of the site so cannot pay them, and politely ask them to send me a new temporary password so I can pay them.

Invariably they ignore me at first, because of course that’s what a company like this would do.

Typically they phone me a few dozen times—but I never pick up when they do. Eventually, they do what I asked. Which enables me to send them $500 that one time. Next month I’ll face the same hassle. And every month after that. For the privilege of believing that my precious book collection and those glorious shelves still exist somewhere, safely housed from storm and fire and mildew.

I know the solution is to journey to the Bronx twice: First time, to see if I even have a storage unit at the place, what’s in it, and what options I may have. (Switch to smaller, cheaper unit? Drag everything to the street?) Second time to take every stick of furniture out of their shitty business and find other places for it. Assuming any storage business in NYC behaves ethically, of course. Which, hey, eventually, with our new mayor, may happen. But hasn’t yet and I wouldn’t lay odds.

And whenever I actually have enough days off in a row to consider tackling this problem and putting it behind me, something else comes up—I’m sick, or my kid’s sick, or I just don’t feel like traveling to the Bronx to argue with some nice person who needed a job and has nothing to do with the bullshit their company inflicts on its customers. (After all, the company is likely even shittier to its employees than it is to its customers.)

For years, now, this thing has been like a small cancer in my life—like a painful wart in a private place—and I still can’t bring myself to deal with it. Blame it on PTSD and anxiety disorder. Anyway:

I never make new year’s resolutions but hear me now: Before this year ends, I will resolve this, if only just to symbolically give the finger to every low-down, chiseling, extractive business in Christendom as personified by these feckless fucks.

First post of 2026: Done. Apologies for not writing it prettier.

Bonus treat: studio.zeldman 3D walkthroughRoland Dubois.

Categories
glamorous New York City NYC Off My Lawn!

My Glamorous Life: The Unexpected Samples


A whinnying horse. A blaxploitation sample. A female instructor saying Chinese is the easiest language to learn. These three brief audio samples regularly interrupt my late-night headphone music listening.

I’m not tripping or having a medical episode. My bedroom faces the rear of the Chinese Mission to the UN. I can’t be certain that these unwelcome late-night audio interruptions come from there, but it’s a theory. If you’ve never fallen gently asleep to a bespoke playlist of jazz ballads, only to sit bolt upright in terror an hour later because a horse is shrilly whinnying in your ears, you should try it some time.


Photo by Mikael Kristenson on Unsplash

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37signals A Book Apart A List Apart Acclaim Adobe An Event Apart books Brands business Career Collectibles Community conferences content Coudal Partners Deck, the Designers E-Books editorial eric meyer Ethan Marcotte Free Advice glamorous Grief Happy Cog™ HTML5 Indieweb industry Jason Santa Maria Jeremy Keith launches Mentoring My Back Pages New York City NYC Products Publications Publisher's Note Publishing Responsibility Responsive Web Design San Francisco Small Business speaking State of the Web Surviving The Essentials The Profession This never happens to Gruber Typekit User Experience UX Wah! Web Design Web Design History Websites Wit and Wisdom Working writing zeldman.com

Of Books and Conferences Past

Some of A Book Apart’s 50-odd primary paperbacks, arranged like a color spectrum, and photographed against a piece of wood.

Just as nobody who marries spends their wedding day planning their divorce, almost nobody starts a business contemplating what rocks it will eventually splinter and break upon, and how to build a life raft for themselves.

I take that back. Some folks I know, who played pivotal roles in the evolution of the web, actually started their businesses with a clear goal of selling them to somebody bigger. Like Typekit was designed to sell to Adobe. Or Blogger was designed to sell to Google.

Such folks, several of whom are now post-economy wealthy, lived in the Bay Area in the 1990s and early 2000s, where building to flip was widely discussed and accepted.

Meanwhile, in NYC…

I, on the other hand, live in New York. So I started my web businesses (like Happy Cog™ design studio) to serve clients, as NYC creatives have always done, and with no understanding that I would one day need to leave the company and should have an exit plan. Why would I exit? Why would I ever stop doing work that brought excitement and meaning to my life?

Similarly, I started my personal site with its “Ask Dr. Web” tutorials in 1995, and co-founded my web design publication, A List Apart, in 1997, for the sheer joy of sharing knowledge, with no concept of making money, let alone of one day selling the business.

Eventually, despite my naivete, and mostly thanks to Jim Coudal and Jason Fried, A List Apart began making money by running one carefully screened ad per page. I used that money, as you will expect, to pay our writers, editors, and producers. And when it came time to stop running ads, I slowed our publication schedule, paid writers out of my own pocket, and worked with a small crew of fellow volunteers, who published ALA because we believed in the mission. (Still do.)

If I had come of business age in San Francisco, I likely would have sold A List Apart to somebody like O’Reilly, but that was never my plan because I make toys to play with, not to give away.

An ecosystem apart

In spite of A List Apart’s running at a loss, in the early 2010s I co-founded two businesses that spun out of it: An Event Apart design conference with Eric Meyer, and A Book Apart with Mandy Brown (later replaced by CEO Katel LeDu) and Jason Santa Maria. And during those first years, business was great.

We published HTML5 For Web Designers the day after Steve Jobs, waving an iPhone on the world’s biggest stage (okay, sitting at his desk), announced that Flash was dead because HTML5 would bring app-like dynamism to the web using open standards instead of proprietary code. It (our first book, I mean) sold brilliantly. “Gee, publishing isn’t that hard” I naively told myself. (No, I knew it was hard. My favorite publishers had been laying off my favorite editors for ten years before my partners and I took the plunge. But the early success did make me think the books we published about web design would always find a large, eager audience. In time, I would learn otherwise.)

And while we began the publishing house by relying on the best writers we knew personally to write about the topics they were most passionate about, I’m proud to say that, as we went along, we also discovered brilliant first-time book authors, helping them create perfectly polished, fluff-free manuscripts that made genuine contributions to our readers’ understanding of UX and all it entails. (And not just to our readers. The insights they brought to their work after digesting our books rubbed off on their colleagues.)

In giving these brilliant writers a platform, we not only helped them take their careers to the next level, we also helped people who create web content think and work better, which in turn helped the people who used the websites, applications, and products our readers designed and built. Of that, I am proud.

Stay hungry

An Event Apart (RIP) was also a damned fine early success. Web designers liked our innovation of a multi-day, single-track conference, with a holistic approach to web design, code, and content, and unifying themes between the individual talks. Our freaking-amazing speakers debuted Huge Ideas including Mobile First and Responsive Web Design—ideas which, like perfect contextual menus in UX, arrived at the very moment designers needed them.

Not only that, but these humble geniuses also sat in the auditorium with our audience for all three days of each conference event: listening to each other’s presentations, and updating their own presentations to better bounce off each other’s ideas and the evolving themes of that particular show. 

I could spend hours telling you how our producer Toby M. made miracles happen at every show, or how person-in-charge Marci E. brought joy to our community. How many of our speakers became authors. How some “graduated” from An Event Apart as newcomers replaced them. How the diversity of our speaking line-up, which wasn’t terrific in 2008, improved greatly each year. (Not that we ever said, “We need another black speaker” or “We need a trans speaker” or what-have-you. Just that we learned to swim outside the pool we came from, and discover great talent everywhere.) Our speakers were also almost uniformly Just Nice Good People, which doesn’t always happen when you’re collecting the greatest minds in an industry. 

That’s not even to mention the incredible people who attended our shows, some of whom became lifetime friends for me.

So why, given the joy these businesses brought to everyone connected to them, including me, would my partners and I have even conceived of an exit strategy? We wanted the Good Times to roll on forever.

But of course they never do.

Things end

COVID did in An Event Apart. Some conferences survived, of course. Different priorities, different overheads, different business models. Some that survived do not pay their speakers. Others, where the conference is an adjunct to a bigger business, laid off or reassigned conference staff while the pandemic made live events impossible. Others that survived mostly rely on volunteer labor, whereas we had paid staff. They were worth their weight in platinum, and we’d have paid them more (because they were worth more) if the pandemic and six-figure hotel contracts hadn’t made continuing the show impossible. My partner and I earned nothing during the business’s last five years, and got personally stuck with a six-figure debt when the event closed. It is what it is.

Although books should be COVID-proof, multiple financial problems eventually beset our publishing house as well. For most of the run of the business, my partner and I earned nothing beyond the glow of contributing to our community’s knowledge. We paid our CEO, authors, and editors, kept nothing for ourselves, and tried, oh how we tried, to keep the business going as its revenues tanked.

Speaking only for myself, I’ve learned that I am good at starting businesses and keeping them going creatively, as long as somebody else figures out the money. I suck at that, and I’m obsessed with the notions of fairness and self-sacrifice that were drummed into me by a narcissistic family that valued me for taking on the roles they were emotionally incapable of handling—such as bringing up my baby brother in my father’s absence, which no child is  equipped or should be asked to do, and yet it happens all the time. Growing up this way made me put my own self-interest last. Which is also why it never occurred to me to plan an exit. And by the time I needed to do so, the businesses were not in shape to sell.

Closing a conference is bad, but attendees can go to other conferences, and speakers can speak at other conferences; closing a conference doesn’t end a community. It sucks for the business but doesn’t strand participants.

But closing a publishing house hurts like hell, and you feel you let everybody down. I know how much our closing hurt some of our authors, and I think about that, instead of the good we achieved, when I look back. 

No doubt when my partner and I write the large personal checks to cover our deceased business’s outstanding debts, we’ll be regretting the harm our closing caused, not basking in the warm glow of how many careers we changed for the better. Like the standup comedian who obsesses about the guy who’s frowning at table 3, and doesn’t hear the laughter of the rest of the crowd. We also, hopefully, won’t focus too closely on our financial wreckage. Just pay the bill, and move on.

Anyway, I hadn’t publicly addressed the endings of these businesses, so I figured it was time to do so. I’m sharing my experience only. If you ask any of the people I worked with on these projects, they might have a different story to tell. And that would be their story, and it would be every bit as valid as anything I’ve said here.

I also didn’t ask permission of my partners, speakers, or authors before sharing these thoughts. Probably I should have. But, hey. As I’ve said. I’m speaking here only for myself.

So, anyway.

Parting gift

Is it worth the risk of starting a web-related business that isn’t a venture-backed startup? I still think it is, and I applaud all who try. Heck, I might even do so myself someday. If you’re doubtful because of (((gestures at everything))), it might be worth noting that I started Happy Cog™ during the dot-com crash, when studios were closing all around me. And we launched A Book Apart during the world financial crisis of late 2008. Don’t let (((all this))) deter you from trying something bold. Let me know when you do. I’ll keep watching the skies.

P.S. Under swell third-party ownership and management, Happy Cog is still going strong. Check it out!

Categories
cities glamorous NYC

9/13/01

Reprinted from my original post of 9/13/01. You can still visit the original, if you wish, but the stylesheet disappeared during a server migration, so it’s plain text only.

11 September

My part of New York City is not burning.

An hour has passed since the Twin Towers evaporated with 20,000 souls inside them. Up here, a few miles north of the hit, a surreal calm prevails.

My part of New York City is unhurt, but changed. The Mayor moves fast. Third Avenue has been blockaded. On Lexington, teenagers with machine guns guard the 25th Street Armory.

On 27th Street, a couple is passionately kissing. Behind them, the sky is filled with white smoke.

Everyone has left work. It’s like the Fourth of July. And then again it’s nothing like the Fourth of July.

At 33rd & Lex, a woman in an electric green dress squats down to take a snapshot of the Chrysler Building, standing tall and unaffected to the north. I catch myself thinking they haven’t bombed that one yet.

It takes twice as long as it should to reach my destination. In my hand is an envelope filled with cash for a friend. It is one small, achievable mission on a day of fear and uncertainty. I leave the envelope with the doorman. Then I hug him. Then I go.

Multiply my story by nine million. All over New York, people are fulfilling small tasks, then returning home — if they have homes to go to. Battery Park has been evacuated. The entire downtown area is being blockaded.

As I pass a bodega, a radio perched among the fruits and flowers announces that 200 firemen are dead.

By the time I get home, I feel as if I have swum a great distance.

I can’t reach my brother or my father to tell them I’m alive. All long distance circuits are busy. All cell phones are dead.

Among other things, the air attack has taken out the antennae used by area broadcasters. The local TV news is only available on cable.

The news is running loops of the impact, loops of the implosions. Like everyone else, I watch, hoping to see or hear something that makes sense. But all I learn is that thousands of New Yorkers can die in an instant.

In the late afternoon, a third building collapses, taking out part of the power grid. My ISP stops authenticating. I lose Internet access.

At night we venture out again.

Third Avenue by Cabrini Hospital is still heavily guarded. We wait for permission to cross the street.

At the hospital, where we intended to donate blood, we are turned away. They’ve run out of blood bags.

We wander up to my partner’s apartment. She asks about my trip to San Francisco. I find I have little to say. Last week was last week. Last week we lived in an entirely different world.

The night sky is filled with smoke as fire continues to consume the financial capital of the world. There’s a hole in the cityscape. There’s a hole in the earth where the twin towers stood. There are living people trapped in the hole, beneath 110 floors worth of rubble and metal.

I lie awake all night.

12 September

The streets of lower Midtown are movie-set empty. I still can’t call London or Pittsburgh. I still have no Internet access.

They’re not letting anyone below 14th Street who isn’t supposed to be there.

I’m supposed to be a mile below 14th Street tonight to get a lease approved. I’ve been waiting for this meeting for four weeks.

I’m told to bring my lease and passport if I hope to make it past security – and to allow two hours for the short trip downtown.

I wonder if this is what life will be like now. Not only in New York, but all over America.

The TV news says the cloud that’s been floating over the city for 30 hours is filled with asbestos. The TV news says stay home and shut your windows.

I feel sick after crossing the street with a bag of laundry. The laundry man covers his mouth with his hand. The laundry man tells me go home, go home.

I cancel the lease approval meeting. I feel wrung out. I wonder if the source of my exhaustion is asbestos or grief.

Around 8 p.m., my building and dozens of others are evacuated in response to a bomb threat at the Empire State Building. The bomb threat proves false. Someone’s idea of a joke.

13 September

Strong winds are expected to push the asbestos cloud north over the entire East Side this afternoon, causing ocular and respiratory problems in much of Manhattan.

For the third day straight, when I try to reach my father in Pittsburgh I get a busy signal.

No one is permitted below 14th Street without picture I.D. and proof of residency. People cannot return to their homes.

Businesses below 14th Street have been shut down, including my ISP. Dial-up access is down because no one can get in to turn on the servers. DSL is down because two Verizon facilities were destroyed in the fire.

My damage is infinitesimal compared to the horrors of this week, but I find myself calculating it anyway: I can’t work, I can’t contact my people, and I can’t move.

I can’t just sit here, either, so I head out for a long walk through my city before the big winds kick up and make breathing hazardous.

We’ve all seen children on playgrounds glance up to reassure themselves that Mommy or Daddy is still close by. If you asked, I’d tell you I’m running errands and meeting with my business partner. But inside I’m really doing what any three-year-old would do. I’m reassuring myself that New York City is still here.

Categories
art art direction creativity Design Designers experience Illustration industry New York City NYC people Portfolios Startups Stories Web Design

Looking Back, Looking Ahead: artist Dan Licht

Illustration by Dan Licht: a scary cowboy smoking a stogie and sloshing his drink. His eyes are red and he looks like he's itching for a fight.
Illustration by Dan Licht
Illustration by Dan Licht.

In 1999, I had the good fortune to work alongside Dan Licht at an NYC digital startup called SenseNet, RIP. Back then, although still in his early 20s, Dan was already an accomplished art director and digital designer. Today he’s a fantastic comics illustrator, artist, and creative director. Check his recent art on Instagram and his client work at Daniel V. Licht dot com.

A heroic letter carrier is pictured sending letters on their way in this illustration by Dan Licht. The picture has a great deal of energy, and the action is all flying toward you, the viewer.
“Protect the U.S. Postal Service,” a 2020 illustration by Dan Licht.
Categories
family glamorous NYC

My Glamorous Life: Sunday Repairs

For about a week, now, my bedroom floor has been torn up due to under-floor flooding created by a malfunctioning window air conditioning unit.

The A/C unit began leaking during the summer months when I lay in bed with COVID-19, and, in my sickness, I initially did not notice the leakage. When I did notice, I was too sick to do anything about it, other than turn off the air conditioner. Summer in New York did not make that sustainable.

Months passed, I began to recover, and repair people began to work in people’s homes again as New York flattened the curve and began carefully easing restrictions. Six weeks ago, I hired an authorized air conditioning repairman to make a house call and check the air conditioning units. (There are three window units in the apartment; one leaked and all three were radically underperforming.)

I thought the fancy repairman had stopped my bedroom unit from leaking, and apparently so did he. On that basis, I authorized a floor repairman to rip up my bedroom floor and replace all the warped floorboards. It took me three weeks to get the floor guy to come here.

He came, he pulled up some of the floorboards, and he immediately stopped working. It was impossible to continue the repairs, he explained, because the under-floor was badly flooded. He asked why I had waited to so long to get him in. I told him I’d been trying to get him to come for three weeks.

So, anyway.

So, anyway, he ripped up more of the floor, then went away and told me to wait a few weeks for the under-floor to dry out.

A week passed. The water under the floorboards didn’t seem to be in any hurry to evaporate.

Then this morning I couldn’t open or close my bedroom door, because  the floor area near the bedroom’s entranceway had suddenly begun to buckle. By pulling with all my might, I was able to open the door, and I will have to leave my bedroom open until my floor is fixed.

Why was the leak spreading, I wondered. And then I noticed that the air conditioning unit had begun leaking again. There was a fresh pool of water on the floor beneath the unit that hadn’t been there last night.

So I called upon Damir, a porter-slash-handyman who works in the building. He’s exceedingly courteous and warm-hearted, happy to take on odd jobs, and remarkably competent at diagnosing and repairing the many things that can go wrong in an apartment.

(Be thankful I’m only boring you with this tale of the flood, and not listing the many other home repairs that have become necessary since around the time the quarantine began.)

Damir elevatored up to my apartment and immediately found the twin causes of the bedroom air conditioner leak. First, there is filthy gunk in the guts of the unit that prevents the water from draining. Second, because of the way it was first installed, the unit is angled forward into the room instead of tipped slightly backward. As a result, all that icy, backed-up water leaks down into my apartment instead of spilling harmlessly out the window and into the alley behind the building.

Over the months I was sick, enough water had quietly leaked into the room for all that cold wetness to find a weakness in the flooring—a point of entry—where the water secretly settled like a doom in the darkness under the floor.

Damir brought up a hand truck to lug the A/C unit down to the building’s basement, where he will hose out the guts of the machine. Then he will reinstall the machine and build a shim under it to tip it backward so future leaks go out the window. It looks like he may get everything finished by tonight.

While Damir was making ready to cart the A/C unit away, he emptied my vacuum cleaner and vacuumed up the bedroom. Meanwhile, I moved all the stored items (boxes, drinks, rocking horse) out of the hall that leads to the bedrooms, so there would be room for Damir to cart the huge air conditioner away. 

Damir and I were both wearing masks, of course, and in my post-COVID weakness, I found myself breathing heavily while I lugged the junk out of the hall.

Remember, several weeks ago, I paid several hundred dollars to an authorized air conditioner repairman who didn’t do any of the work Damir is doing and didn’t even notice the cause of the flooding or recognize that the flooding would continue. Damir, a building porter, would seem to be a better air conditioning repairman than the authorized air conditioning repairman was. 

If the work Damir does today finally stops the A/C from leaking into the apartment, then the next step, after the under-floor dries out, will be for the floor guy to finish pulling up all the floorboards, replacing them with new ones, and buffing and enameling everything to turn those planks into a floor.

The hardwood floors are one of the most beautiful things about this apartment; I hope, some months from now, some semblance of what they used to be will be restored. Although at this point, I’d probably settle for ugly linoleum and the ability to shut and open my bedroom door.

Update: 60 minutes later…

Damir cleaned and reinstalled the bedroom A/C, mopped up a lot of the flood water on my bedroom floor, built a shim to tilt back the window unit after installing it, and checked 60 minutes later to be sure it wasn’t leaking. (It isn’t.)

He also cleaned the filters in the living room unit and Ava’s bedroom. I thought I had cleaned them but I did a poor job. Two words: cat hair. It gets stuck in all the units, causing them to malfunction. Basically, Snow White + my poor home upkeep skills + five months with COVID-19, not really paying attention to what was happening in my apartment, led to all this.

Thank goodness for Damir.

(I tipped him very well; that’s my job.)

Categories
glamorous SXSW

Flying North

I was in the Austin airport, looking for my gate, when a raspy voice rang out:

“If he wants more than I’m giving him, fuck him. No, seriously, fuck him.”

And I said:

“This must be the flight to New York.”

[tags]NYC, Austin, SXSW, SXSWi, people, glamorous, airports, airtravel, jetblue, flying, jetting[/tags]

Categories
Design Education Ideas industry User Experience UX Web Design

MFA Interaction Design deadline

Today, January 15, marks the first application deadline for students to apply to the MFA Interaction Design program at School of Visual Arts. The school will continue to accept applications on a rolling admissions basis as space allows, but don’t count on spaces staying open long—the program is limited to fifteen students. An application timeline shows what students can expect between today and April.

In a city that also boasts Parsons, Pratt, and Cooper Union, New York’s School of Visual Arts holds a unique place. There are no full-time professors; instead, faculty are drawn from the ranks of New York’s top full-time practitioners. They are working designers, art directors, painters, sculptors, and so on. Sal Devito, a creative director for whom I was privileged to work in the 1990s, is a legendary SVA instructor; so is Milton Glaser.

As you would expect, the faculty of the MFA Interaction Design program includes some of the brightest people in user experience. (By some fluke, I am also a faculty member.) Liz Danzico, former experience director of Happy Cog Studios, chairs the program.

A good education is hard to find. When it comes to web and interaction design, it’s almost impossible. I’m honored to be one of the faculty in the School of Visual Art’s MFA Interaction Design program, and look forward to teaching and learning there.

[tags]design, interactiondesign, MFA, program, SVA, schoolofvisualarts, newyork, NYC, lizdanzico[/tags]

Categories
cities glamorous New York City NYC writing

Running woman and madman

Two incidents mark my morning walk to work.

i.

On Second Avenue, a long-legged woman in a short black skirt dashes past, late to an unknown appointment, her movements fluid and beautiful.

With every step, her skirt bounces, flashing legs at the avenue. Her left hand hangs at her hip, trying to keep the skirt down. But she fails at this, and the attempt only makes the male viewer more aware of the rhythmic, teasing visual.

The whole thing is unconscious. It has the visual semantics, but not the intention, of cheesecake. She is simply late, happens to be beautiful, and isn’t dressed like an Anabaptist. Nevertheless, her passage fractures the Matrix.

Even businessmen who dress like they never so much as take a breath without running a spreadsheet first can’t help turning back to get a second look.

She runs fast and is out of sight in minutes, leaving a trail of pheromones in her wake.

I want to thank her, but I would never catch up, and running after her is probably a bad idea.

ii.

Minutes later, approaching Lexington Avenue, I see a mentally ill man hurling racial epithets at the street.

“Fuck you motherfucking niggers,” he shouts.

Did I mention this part? He is black.

In his hand is a beer that a clerk at a nearby convenience store apparently thought was an okay thing to sell him.

He screws up his face into a horror mask and screams nonsense syllables as I pass him.

On the corner with several other people, waiting for the light to change, I feel him sneak up on us, and a moment later he defeats his own sneaking by shouting again.

“Don’t GIVE a fuck!”

A large plastic milk carton sits abandoned on the sidewalk. He grabs it and flings it into the street, just missing us corner-bound pedestrians. The milk carton touches down in a busy lane of traffic. Speeding cars begin changing lanes to avoid smashing into it.

Damn it, I think.

I think this because I know I’m going to get tangentially involved, and past experiences with mentally ill street people have not gone well. There was the guy in DC harassing women on the train. I interceded and he messed with me. DC yuppies, watching the whole thing, moved away rather than help. Then there was the guy— Well, anyway, enough.

I walk into the oncoming traffic, pick up the milk crate, take it back to the sidewalk, and push it down directly in front of the raging drunken mentally ill homeless man.

I look at him, he looks at me.

I don’t know whether my eyes are communicating toughness, compassion, or a kind of inattention—as if, by not focusing on him, he might not focus on me. I have no strategy. I’m moving on instinct and my plan is to disengage.

Whatever happened between us passes. I turn back to the street, the light changes in my favor, I move quickly into the intersection.

Behind me, he throws an abandoned filthy bath rug into the street.

I let him win that one.

[tags]cities, NYC, New York City, urban, living, urban living, street, life, streetlife, myglamorouslife, glamour, zeldman[/tags]

Categories
13 years A List Apart An Event Apart Boston business Career cities conferences Design dreams eric meyer events experience family glamorous Happy Cog™ parenting people Philadelphia Publications Publishing Web Design Zeldman zeldman.com

What happened here

It’s been a month for milestones.

On May 31, my site turned 13 years old.

On June 7, making the previous milestone and all others possible, I had 15 years without a drink or drug.

On Saturday June 28, Carrie and I celebrated five years of marriage by hiring a babysitter, eating a meal, and bumming around the east village.

Between these landmarks came a flight to Pittsburgh and back-to-back train trips from New York to Washington DC, and Boston.

In the last-named burg we put on a two-day design conference for people who make websites.

At home during this same period, our daughter outgrew last month’s clothes, began swimming, got a big-girl bed, attended and graduated summer camp, stopped being even slightly afraid of school, hung out with her grandma, and advanced so much intellectually and emotionally that it would qualify as science fiction if it weren’t the lived experience of ’most everyone who has kids.

Between all that came the usual tumult of client meetings, client projects, and potential new business, giddily intermingled with the publication of two A List Apart issues. Make that three issues as of tomorrow.

Been busy.

If I had to pick an image to symbolize the month, it would be me on a rerouted slow Amtrak train from Boston to New York, using an iPhone and one finger to peck out a strategic response to an 80 page RFP.

That would have been the image, but now there’s a new one. For now there’s today.

On the calendar it is Happy Cog New York’s moving day. Today I pack up what for 18 years was either my apartment or Happy Cog’s New York City headquarters (and was most often both).

I hit bottom in this place. Ended a short-lived, tragically wrong first marriage. Rebuilt my life one cell at a time. Found self. Found love. Became a web designer. Found the love of my life. Married well, had a magical child. Wrote two books. Made money and lost it a couple of times over. Founded a magazine. Co-founded a movement. Worked for others. Freelanced. Founded an agency. Grew it.

It all happened here.

This gently declining space that has been nothing but an office since December and will soon be nothing at all to me, this place I will empty and vacate in the next few hours, has seen everything from drug withdrawal to the first stirrings of childbirth. Happiness, anguish, farting and honeymoons. Everything. Everything but death.

Even after our family moved, the place was never empty. The heiress to an American fine art legacy came here, to this dump, to talk about a potential project. Two gentlemen who make an extraordinary food product came here many times to discuss how their website redesign was going.

When I wasn’t meeting someone for lunch, I went downstairs to this wonderful little place to take away a small soup and a sandwich, which I ate at my desk while reading nytimes.com. Helming the take-away lunch place are three Indian women who are just the sweetest, nicest people ever. The new studio is just far enough away that I will rarely see these ladies any more. I will miss them.

I will miss Josef, the super here, with his big black brush mustache and gruff, gently-East-European-accented voice. He will miss me, too. He just told me so, while we were arranging for the freight elevator. We were kind to him after his heart attack and he has been kind to us since he arrived—the last in a long series of supers caught between an aging building and a rental agent that prefers not to invest in keeping the place up. The doormen and porters, here, too, some of whom I’ve known for nearly twenty years, my God. Can’t think about that.

I will miss being able to hit the gym whenever I feel like it and shower right in my workplace.

And that is all.

This is the death of something but it is the birth of something more. We take everything with us, all our experiences (until age robs us of them one by one, and even then, they are somewhere—during the worst of my mother’s Alzheimer’s, she reacted, however subtly, to Sinatra). We take everything with us. The stink and glory of this place will stay on me even when we are set up in our slick new space. It will be with me long after the landlord’s collection letters have stopped. This place, what happened here, will live until my head cracks like a coconut, and then some.

And now I pre-pack. Adieu, adieu.

[tags]happycog, moves, moving, newyork, NYC, design, webdesign, alistapart, wedding, anniversary, zeldman, zeldman.com, 5years, 13years, 15years[/tags]

Categories
Advertising arts business client services creativity Design film tv wisdom work Zeldman

Stick out your tongue

While employed at a famous New York advertising agency twenty years ago, a partner and I created a TV commercial touting an over-the-counter medicine client’s revolutionary new cold and flu remedy for young children.

Only when the shooting and shouting was over did we learn that the product did not, in fact, exist.

The commercial whose every creative detail we’d had to fight for was never going to run.

The client—the marketing side of a product development group—had a budget of $60,000 to spend. So they spent it, even though the R&D side of the product development group had not been able to deliver the product.

It was not a liquid medicine that needed to be measured. It was not a pill that needed to be chewed or swallowed. It was a pill that dissolved instantly on the tongue. Or would have been, if the engineers had been able to create it.

During weeks of presentation, the client rejected campaigns that would have caught the attention of the nation’s parents. The client bought a safe campaign that called less attention to itself, then set about systematically softening its edges. My partner and I wanted to cast like Fellini or Woody Allen. We brought in amazing children of various backgrounds, their faces rich in character. But the client picked cute blonde girls instead.

And so on. Every decision, however small, required approval. Everything was a fight. A ladies-and-gentlemanly fight. A fight that sounded like polite, mutually respectful discussion. A fight with invisible knives.

We won some and we lost some. For all the back-and-forth with the client, the resulting commercial wasn’t bad at all. The first few times anyone—even the guy delivering sandwiches—saw it, they laughed. Afterwards, they smiled. It could have been okay. It could have gotten my partner and me out of that agency and to a better one.

After the shoot was completed, the client told our account executive that the product did not exist and the commercial was never going to run.

The client had known this going in. So why didn’t they let us win more creative battles? Because they wanted something soft and safe to show the boss who had the power of life and death over their budget.

Why did the boss give them $60,000 to produce a commercial for a product that didn’t exist? Because that’s how corporations work. If they didn’t spend advertising dollars in 1988, they wouldn’t get ad dollars in 1989, when (in theory) they would finally have a product to advertise.

Governments, at least the ones I know of, work the same way. Since last night, the city of New York has been paving 34th Street in places it doesn’t need to be paved. Why do they do this? To justify the budget. In a better world, money set aside to pave streets that don’t need paving would be reassigned to something the city actually needs—like affordable housing, or medical care for poor or homeless people. But cities are corporations—that Mike Bloomberg is New York’s mayor merely confirms this—and few corporations are agile enough to rethink budgetary distributions on the basis of changing needs.

Last week, in an airport, on one of the inescapable widescreen TVs set to CNN (and always set to the wrong resolution) I saw a commercial for a revolutionary children’s medicine product that melts instantly on the tongue.

I guess they finally made it.

[tags]advertising, design, artdirection, writing, copywriting, TV, production, commercials, adverts, wisdom, work, experience, budgets, business, waste, government, medicine, OTC, overthecounter, newyork, nyc[/tags]

Categories
events parenting people SXSW Zeldman

The SXSW Diet

Last year, a month or two before SXSW, I went on a movie star diet, all tiny portions of unseasoned unsucculent nothingness. I lost five pounds and wanted to murder the world.

This year I decided to skip desserts instead of dieting.

It’s amazing how many sweets you’re exposed to as the parent of a young child. Even if you don’t stuff your own larders with sugary treats, every weekend it’s some kid’s birthday party, where the cakes and ice cream flow like apple juice. In an environment where all that sugar and flour is normal, you partake without thinking.

So I started thinking.

Rejecting dessert soon became second nature. No birthday cake at little Johnny’s birthday bash. No fabulous pear thing when Grandma visited. No red velvet cake at the place in our neighborhood where it’s to die for. No exquisite little French pastries at the business lunch bistro. No little tin bowl of mango raisin coconut whatever at the best little vegetarian Indian place in Curry Hill. None for me, thanks. Not having any. It looks delicious, but no.

Man is a fallen creature and the devil weaves endless snares. I stuck to my no-dessert program through an onslaught of spectacular temptations. And then, like a fool, I succumbed.

Yesterday, the mother of the tot celebrating his third birthday came around with cupcakes baked into ice cream cones. Sugary vanilla frosting, M&M crumble topping, ordinary packaged cake batter, stock stubby cone—not even a sugar cone.

“No thanks,” I said, waving her away, but smiling to show that I appreciated the offer and did not judge anyone.

A minute later she came back, revolving them a few inches from my lips. “I made extras,” she said perkily.

“No thanks—well, okay,” I said, grabbing one of the things.

I wolfed it down. It was entirely as expected: an initial burst of pleasure followed by disappointment and regret. An absolutely ordinary child’s treat. Nothing special. No depth. Dutifully, no longer enjoying, I finished it all, even the dry, frostingless part deep in the little cone’s bottom.

It was like throwing away a marriage over a one-night stand with someone you met at a bus station.

[tags]sxsw, sxswi, parenting, dieting, food, treats[/tags]

Categories
family glamorous guestbook spam maturity parenting Publishing wisdom writing Zeldman

Dear anonymous

Dear “New Yorker:”

It is snowing again in New York City. I’ll wait while you verify.

Presently the precipitation is recorded as 0.11 inches. But if you venture out, you may notice snow piles that are several inches high. How can we account for this discrepancy between the recorded height of snowfall and the actual height of some snow piles?

People shovel.

In this city, custodians and superintendents salted and shoveled sidewalks before 7:00 AM.

When people shovel, they push the snow into curbside banks that reach inches or even feet higher than the recorded snowfall level.

To see this, walk outside and look. The fresh air may do you good.

Sometimes after a snowfall, the temperature drops. Then those high banks of snow stick around.

Sometimes it warms just enough to rain into those frozen banks of snow. Then you get cold wetness that can reach into a toddler’s shoes (if she’s not wearing boots). And banks of old snow at the edges of curbs that, combined with freezing rain, can wet a small, bootless child halfway to the knees.

If you spent less time fact-checking other people’s blog posts and more time living, you would know these things about snow, and children, and weather reports.

And even if “halfway up to A—’s knees” were off by an inch or more, a person who is alive would say to themselves, “A father, worried about his child’s exposure to weather, sees conditions as somewhat worse than they are.”

A person who understands people might seek further evidence of hyperbole, and would find it: “My kid looked like she had been swimming in the East River.”

A parent, or a non-parent alive enough to imagine the anxieties of parenting, would recognize that this an exaggeration, intended to convey (and through the catharsis or writing, alleviate) parental guilt and anxiety.

Trying to prove strangers liars is no substitute for lived experience. You missed the point of what I shared, and attacked the reality of my story on petty (and false) grounds.

Let me tell you how your anonymous attack made me feel:

Blessed.

Blessed to have a meaningful life.

Blessed not to have to fill my hours poking around, looking for inaccuracies in other people’s websites, hoping to embarrass strangers.

Whoever you are, I hope your life grows richer than it is today.

Categories
family glamorous maturity people wisdom

Lord of the Rains

Relentless winter rain was turning last night’s snow to slush as I with my head cold and A— with her wooly hat left the lobby of our apartment building, headed for the nearby crosstown bus.

From home to preschool is a mile uphill, and we always walk it. But today was no day for pedestrianism. Even the dog could barely be persuaded to lift his leg.

And taking the bus was a form of bribery. A— did not want to go to school today, but she loves to ride the bus.

“We’ll ride the bus to school!” we proposed, and this enticement sufficed to get the girl dressed and downstairs—where we spied the bus, half a block away, accepting passengers and about to leave.

We ran through the slush, holding hands, my office bag bouncing off my left shoulder, the diaper bag bouncing off my right, the stroller sliding ahead of us, guided by my free hand.

You must fold a stroller before boarding a New York City bus. At the bus doors, I had trouble folding. The stroller would not collapse. The driver and the wet passengers inside stared down at me like bison on a nature show, blinking impassively while contemplating my destruction.

A woman in front of me took A—’s hand, to help the little girl onto the bus while her father wrestled with a child carrying appliance.

I saw myself stuck in the slush. I saw the bus doors closing. I saw a strange lady taking my daughter away.

I grabbed A—’s hand, pulled her away from the stranger.

“I’m sorry, thank you, I appreciate it, but my daughter has to stay with me,” I said. At which point, blessedly, the stroller collapsed. I scooped daughter, stroller, diaper bag and office bag into my arms, ascended the bus steps, and placed my Metro card into the card reader.

The bus driver looked at me and said something incomprehensible. The bus beeped; the card reader blinked red and ejected my card.

I reinserted the card, smiling, already soaked, my daughter and possessions balanced against my chest. Again the red, the beeping, the ejection.

This time I understood what the bus driver was saying.

“Your card’s empty.”

“Oh,” I said, the whole bus watching me and my daughter, every face wondering what refugee camp we had escaped from, and whether the bus driver would show mercy and let us ride on this most miserable of cold wet rainy days.

The bus driver blinked at me.

“Um,” I said.

“Pay or get off” the bus driver said.

Buses accept Metrocards and coins only. You need $2 in coins. I don’t carry $2 in coins.

“Can I give you two dollars in bills?” I said.

“No,” the bus driver said.

So the girl and I plunged back into the slush and began the mile uphill walk in the rain.

“Why can’t we ride the bus?” my three-year-old asked through trembling lips.

Her whole world was now about the bus ride she’d been promised, and the promise I was inexplicably breaking.

“I’ll let you walk,” I said, since walking, instead of riding in the stroller, is also a perk.

I took out her Dora the Explorer umbrella, which we bought two weeks ago at a premium price.

It was broken, I discovered. The umbrella offered no protection whatever from the rain. On the plus side, you could still read the Dora the Explorer logo, so the licensee was getting his money’s worth.

Umbrellaless, toddling along, we made it to a major avenue where the deep, melting ice and snow came halfway up to A—’s knees, and women stared at the idiot father letting his beautiful innocent child flounder about in wetness.

“There’s too much ice, now; you’ve got to get in the stroller,” I said.

“No!” she said.

There was nothing else for it. “I’ll give you candy,” I said.

In the Duane Reade on Third Avenue, I let her pick the candy—she selected something pink and disgusting—while I unpacked the stroller to get at a plastic sheet at the bottom. The plastic sheet is supposed to snap over the top of the stroller, protecting children from rain, snow, and oxygen. I could not get it to snap or stay or even cover the stroller. Strike three.

So we walked the rest of the way uphill, uncovered, rain-battered, she with her candy and I with silent curses.

We reached the school and climbed the steps in the usual way—the girl refusing to climb the steps, me carrying her in one hand and the stroller in the other.

We were both soaked through and I realized I was the worst father walking the earth. All the other kids came in wearing rain boots. My kid was wearing pretty little black Maryjanes. The other kids were damp. My kid looked like she had been swimming in the East River.

What saved me was this:

In the library at the top of the stairs, preparing to read a Curious George book before school began, the girl sat by the radiator and said, “Look, Dad. This hot stuff will get me dry.”

[tags]zeldman, myglamorouslife, parenting, nyc, preschool[/tags]

Categories
cities family glamorous Zeldman

Girl. Dog. Night. Day.

I took my three-year-old daughter to her pre-school today. She did not want to go.

When we got there, she asked me to read Curious George to her. I did, then guided her to where her classmates were sitting and painting. The other parents had already left.

My daughter did not want me to go. She wanted me to stay and read more books to her. I told her I would read to her later, then I hugged her goodbye. As I left, she was beginning to paint with the other children.

She did not want me to go, and I did not want to go, but I went, because that is what you do.

I went home, met the artisan who was in our apartment, beginning to assemble our shelving system, then took our dog to the veterinary dermatologist.

Four years ago, when we found him, abandoned, on the streets of New York City, Emile was the sickest, most allergic dog in town. Much of his hair was missing; he smelled like a brewery; he was not what you would call a prize.

Four years later, he is our daughter’s companion, and one of the cutest dogs in our neighborhood, so long as you do not look too closely at the bits that resist healing and that have defied the best efforts of the best veterinarians in our area.

Although he is unrecognizable compared to the suffering creature we rescued, he has been in a near-constant state of infection for four years.

Today I brought him to one of the two veterinary dermatological experts in town. After an hour of examination and discussion, it was time to leave him for another hour or two of additional tests.

He is daddy’s boy, and he had had enough of the doctor. He did not want me to leave—at least not without him.

But there was no sense in my sitting there for two hours. I left because that is what you do.

I thought I would be able to get at least an hour or two of work done today, but I am sad and doubtful of achieving much.

For several nights, the dog and our daughter have woken us up by turns. I find it hard to fall back asleep after his unexplained and out-of-character late-night barking fits, and our daughter’s nightmares that turn into crying jags that end with us needing to move furniture and run washers.

As soon as I fall back asleep, another disruption begins.

There is so much to do, and I feel time slipping through my fingers.

Comments off.

[tags]zeldman, veterinary, medicine, dogs, emile, myglamorouslife[/tags]