Categories
Announcements business Design New York City Philadelphia San Francisco Web Design

Happy Cog and Airbag merge

Now the right hand knows what the left hand is doing. Happy Cog™ and Airbag Industries announce the merger of our firms, effective today, August 3, 2009. The resulting super-agency will be called Happy Cog, and will maintain studios in three cities:

  1. Happy Cog East, in Philadelphia, directed by President Greg Hoy;
  2. Happy Cog West, in San Francisco (the newest branch), directed by President Greg Storey; and
  3. Happy Cog Studios, the original, in New York City, directed by little old me.

The connection between our agencies goes back years. Greg Storey tells that tale.

From an internal perspective, this merger of people and resources, freely shared across all three agencies, means we can now bring boutique-style craftsmanship to any size job. If you’re a client, you no longer have to choose between “big enough” and “good enough” when selecting a vendor. You can hire a big agency that designs and cares like a small one.

With the mix of people now at our disposal, you can expect exciting product development as well.

Staffed up and pumped up, Happy Cog East and Happy Cog West will specialize in client services, web design, and development. Happy Cog Studios in New York, while also designing selected websites, will focus on business strategy and content development via A List Apart Magazine, An Event Apart design conference, and other ventures.

None of us knows exactly where all this is going. But we like who we’re going with—and we trust them with our lives. More than that, we trust them with our reputation.

Onward!

Read more

[tags]airbag, happycog, merger, webdesign, greghoy, gregstorey[/tags]

Categories
Applications architecture art direction books business client services Code Community content creativity Design development editorial Happy Cog™ launches links people Publications Publishing social networking software Web Design Websites

The Amanda Project

Designed by Happy Cog and launched today, The Amanda Project is a social media network, creative writing project, interactive game, and book series combined:

The Amanda Project is the story of Amanda Valentino, told through an interactive website and book series for readers aged 13 & up. On the website, readers are invited to become a part of the story as they help the main characters search for Amanda.

The writing-focused social media network is designed and written as if by characters from the Amanda novels, and encourages readers to enter the novel’s world by joining the search for Amanda, following clues and reading passages that exist only online, and ultimately helping to shape the course of the Amanda narrative across eight novels. (The first Amanda novel—Invisible I, written by Melissa Kantor—comes out 22 September.)

The site developed over a year of intense creative collaboration between Happy Cog and Fourth Story Media, a book publisher and new media company spearheaded by publishing whiz Lisa Holton. Prior to starting Fourth Story, Lisa was was President, Scholastic Trade Publishing and Book Fairs; managed the publication of Harry Potter and the Deathly Hallows; and oversaw development of The 39 Clues. Before that she spent nearly a decade developing numerous bestselling, franchise-launching series at Disney.

Happy Cog‘s New York office developed this project. The team:

Equally vital to the project’s success were Fourth Story’s leaders and partners, including:

  • Lorraine Shanley, Principal Advisor
  • Ariel Aberg-Riger (website, Twitter), Creative Development & Marketing Manager
  • JillEllyn Riley, Editorial Director
  • Dale Robbins, Creative Director
  • David Stack, Director, Digital Partnerships
  • Melissa Kantor, Writer
  • Peter Silsbee, Writer
  • Polly Kanevsky, Art Director
  • Sam Gerstenzang, Technology Consultant

Today’s launch is not the end of our relationship with Fourth Story Media. The Amanda Project will continue to evolve, and Happy Cog will remain an active partner in its direction and growth. We thank our brilliant collaborators and congratulate them on today’s milestone.

Read more

[tags]amanda, amandaproject, theamandaproject, TAP, happycog, design, webdesign, contentstrategy, userexperience, publishing, books, aarongustafson, lizdanzico, erinkissane, whitneyhess, mattgoldenberg, kellymccarthy, jasonsantamaria, jeffreyzeldman, lisaholton, dalerobbins, davidstack, JillEllynRiley, ArielAberg-Riger[/tags]

Categories
climate change Code Community Happy Cog™ social networking User Experience UX Web Design Websites work Working Zeldman

Brighter Planet beta

The Happy Cog-designed social network for Brighter Planet is now in public beta. Come on down and kick the tires. Brighter Planet helps you take control of your environmental footprint: measure your climate impact, discover simple ways to reduce it, track your progress, and share your experiences with other people who who want to make a difference.

Happy Cog‘s New York office developed this project. The team:

This truly collaborative project could not have been conceived or completed without the brilliant and generous work of Brighter Planet team members including:

  • CTO Adam Rubin (bio, blog, Twitter)
  • Co-founder and Product Design Director Andy Rossmeissl (Twitter, bio)
  • Senior Systems Engineer Seamus Abshere (bio)
  • Rails developer Rich Sturim (Twitter, bio)

Not only is this young, passionate team dedicated to reducing climate change and all things green, they are also marketing kingpins, shrewd user experience designers, and badass developers.

We love our clients. These folks and this project are dear to us. And it’s a fun way to make a difference. I hope you’ll check out Brighter Planet’s new beta social network.

[tags]brighterplanet, climatechange, beta, site, launch, launches, webdesign, projects, work, happycog[/tags]

Categories
books Happy Cog™

Buy Books for Kids

Once more, Coudal Partners has handicapped the Fifth Annual Morning News Tournament of Books. “Place your $20 bet and help us buy a truckload of new books for underprivileged kids.”

Each bet costs $20 and all the money bet will go to First Book, “a nonprofit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books.” Last year we bought 5076 new books for kids and we want to smash that record this year.

Happy Cog, Crush + Lovely, Metafilter, 37signals, and Field Notes are proud matching sponsors. Shouldn’t your super-cool company be on this list?

Comments off.

[tags]firstbook, coudal, happycog, themorningnews[/tags]

Categories
Happy Cog™ jobs

Happy Cog is hiring: designer wanted

Happy Cog Philadelphia is looking for a full time designer to join our team in Center City, Philadelphia.

We are a web design agency—not a marketing communications firm or a design firm that dabbles in the web. But if you’re the right person for this job, we don’t have to tell you about us.

We seek an exceptionally gifted designer with effective communication and listening skills, as comfortable with clients as with coworkers. You’re the best in your class or at your company, but it doesn’t go to your head. You’re a team player and you recognize that ours is a service business. Be passionate about aesthetics and serious about strategy. You needn’t be front-end code whiz, as long as you understand how design and code interact, and embrace the principles of web standards and accessibility.

The job starts in early April. If you think it’s for you, send your resume, site URL, and persuasive cover letter to hcphilly@happycog.com.

[tags]happycog, design, jobs[/tags]

Categories
A List Apart art direction client services creativity Design industry Jason Santa Maria jobs Web Design work Working

Jason Has Left the Building

I owe it all to Douglas Bowman‘s bad back.

Doug and Brian Alvey and Adam Greenfield and I were working on a big client project when Doug’s back went out. He was so sick, he couldn’t work, and it was unclear when he would be able to work again.

As a friend, I was worried about Doug. As a creative director, I was worried about finishing my client’s project.

Doug and I had both done designs. The client liked my design but I’d sold him Doug’s. Now Doug couldn’t finish, and I didn’t trust myself to execute the remaining pages in Doug’s style. I needed someone skilled enough to finish what Doug had started and mature enough to sublimate his own style while still making good design choices.

I had just read “Grey Box Methodology,” a well-written romp through a personal design process. The author was a young designer named Jason Santa Maria. His site looked great, his portfolio was impressive, he had good ideas about design, and the process he had written about lent itself to the technical aspects of finishing Doug’s work.

I wrote to Jason Santa Maria, telling him I had a small freelance project that was probably boring and would bring him no glory, since it required him to design like someone else. Jason was game and said yes. He did a great job and was egoless about it, and he seemed perfectly comfortable working with better established, heavyweight talents. His quick, professional, selfless work kept the project going until Doug was back on his feet.

To reward Jason for what he had done, when a new and juicy assignment came my way, I asked if he wanted to be the project’s lead designer. The rest you can you figure out.

For four and a half years, Jason Santa Maria has been a designer and then a creative director at Happy Cog. In an agency filled with talent, he made a huge personal mark. I’ve trusted him with some of the most important designs we’ve handled, from AIGA to the redesign of A List Apart. He has never let me down, professionally or personally. More than that, his work has expanded my conception of what web design can be.

Four and a half years is a couple of centuries in internet time. For about a year, Jason and I have known that it was getting to be time for him to move on. Not that we had any problem with him or he with us. But just that nearly half a decade is a long time for any designer to spend in one place.

As he has just announced, Jason is leaving Happy Cog. He will stay involved in A List Apart and perhaps a few selected projects, but basically he is out the door and spreading his wings. Godspeed.

[tags]jasonsantamaria, Jason Santa Maria, JSM, Stan, adieu, happycog, design, webdesign[/tags]

Categories
experience Happy Cog™ Information architecture New York City people Philadelphia User Experience UX work Working

Cognition

Two greatly gifted user experience professionals are contributing their time and talent to Happy Cog.

Kevin Hoffman

A veteran strategist and instructor, user experience director Kevin Hoffman creates compelling online experiences via patient research and sparkling creative insight. Prior to joining Happy Cog, he spent more than a decade building sites, developing strategies, and leading projects for colleges and universities in Baltimore. Kevin joins our Philadelphia office; we are thrilled to have him.

Whitney Hess

Co-inventor of a patented search tool for American Express, user experience consultant Whitney Hess has a bachelor’s in writing, a master’s in Human-Computer Interaction from Carnegie Mellon, and ten years’ experience making complex sites work beautifully. Her work for the New York office of Happy Cog will soon bear public fruit; we are delighted to have her on our team.

Welcome, Kevin and Whitney.

[tags]Whitney Hess, Kevin Hoffman, UX, userexperience, happycog, talent[/tags]

Categories
Advocacy business Community democracy dreams engagement Happy Cog™ homeownership New York City NYC Philadelphia poverty war, peace, and justice work

Housing Works launch

We call ourselves web designers, but sometimes we are more than that. Sometimes we get to participate, in however small a way, in something much larger and more important than ourselves.

Started in 1990 by four members of ACT UP, Housing Works helps people who are homeless and have HIV or AIDS. Housing Works not only saves lives, it restores dignity, purpose, and hope to those whom society has cast aside. Happy Cog is honored and humbled to have worked with this amazing organization and to announce the relaunch of the Housing Works website, redesigned by Happy Cog.

Our thanks to Housing Works’s Christopher Sealey and his team—we bow endlessly in your direction, sir. And my thanks and commendation to the amazing people at Happy Cog who did the work:

[tags]Housing Works, AIDS, HIV, homeless, homelessness, advocacy, hope, happycog, work[/tags]

Categories
A List Apart Design Typography Usability User Experience UX work writing

Mental models. Yipes! Stripes!

In Issue No. 267 of A LIST APART, For People Who make Websites…

Look at it Another Way

by INDI YOUNG

Before you can solve a user’s problems, you must see them as that user sees them. Once you understand what drives people’s behavior, not only do new ideas flow freely, but the ideas that flow are appropriate and useful. Indi Young tells how to get out of your own way and hear what your users are telling you.

and…

Zebra Striping: More Data for the Case

by JESSICA ENDERS

As designers or marketers, we share a desire that our tables and forms be easy to scan, read, and use. Does the widely practiced shading of alternate rows help, hurt, or have no effect? A previous study proving inconclusive, designer and researcher Jessica Enders has tackled the conundrum again, coming up with statistically relevant data and a set of recommendations.

[tags]jessicaenders, indiyoung, mentalmodels, zebrastripe, zebrastriping, alistapart, ALA, happycog, publications[/tags]

Categories
Design Happy Cog™ links Philadelphia Web Design work

Books-a-Million

Pssst. New Happy Cog Studios design. Books-A-Million Online Bookstore. It looks even better when you start using it. Details soon at happycog.com.

Update: A Books-A-Million case study is now available for your reading pleasure at Happy Cog dot com.

[tags]books-a-million, happycog, design, webdesign[/tags]

Categories
Community conferences Design SXSW

Pick a Panel

The SXSW panel picker launched today. SXSW Interactive is probably the world’s biggest web shebang, and the panel picker is how the festival begins winnowing out which panels, out of the many submitted, will actually be presented to the public.

A few potential panels feature Happy Cog personnel:

From Freelance to Agency: Start Small, Stay Small

Jeffrey Zeldman

The web has always attracted mavericks and entrepreneurs, and a rocky economy makes the freelance life more desirable (or at least more inevitable) than ever. So what happens when your freelance business starts to grow? How big can you get without getting bad? How can freelancers and small teams compete with traditional agencies? Hip freelancers and cool agency heads will answer questions, compare experiences, and tell their stories.

Not the Same Old Story

Jason Santa Maria

If the web provides so many ways to connect with audiences, why are we all stuck telling the same story with our designs? Hear from a panel of storytelling experts on the importance of narrative and art direction online to break away from static and boring experiences.

Web Triage: Methodical Madness

Shaun Inman (featuring Ethan Marcotte & Dan Mall)

The web is always evolving—but not quite fast enough for dream-big designers and developers. Join our chief residents as they share their methods for developing groundbreaking techniques. They’ll also demonstrate how to identify your own unique strengths and apply them to technical- and design-related problems.

[tags]sxsw, panels, happycog, zeldman[/tags]

Categories
business Happy Cog™ Tools work Zeldman

Office Koan No. 37

Speakeasy will only honor my request to discontinue DSL service in my old office if I call the company from my old phone number, which I no longer have access to because I moved out.

[tags]speakeasy, verizon, DSL, customerservice, happycog[/tags]

Categories
Adobe Design Happy Cog™ work Zeldman

Life Needs a Rewind Button

The new office is so new to me that I entered the address incorrectly while ordering CS3 suites for the studio. Amazon is consequently rush-delivering Photoshop, Illustrator, InDesign, Flash, Dreamweaver, Acrobat Pro, and Fireworks to the wrong address, and it’s too late to change the address on the order. Someone in Harlem is going to be very happy.

[tags]adobe, CS3, amazon, happycog[/tags]

Categories
13 years A List Apart An Event Apart Boston business Career cities conferences Design dreams eric meyer events experience family glamorous Happy Cog™ parenting people Philadelphia Publications Publishing Web Design Zeldman zeldman.com

What happened here

It’s been a month for milestones.

On May 31, my site turned 13 years old.

On June 7, making the previous milestone and all others possible, I had 15 years without a drink or drug.

On Saturday June 28, Carrie and I celebrated five years of marriage by hiring a babysitter, eating a meal, and bumming around the east village.

Between these landmarks came a flight to Pittsburgh and back-to-back train trips from New York to Washington DC, and Boston.

In the last-named burg we put on a two-day design conference for people who make websites.

At home during this same period, our daughter outgrew last month’s clothes, began swimming, got a big-girl bed, attended and graduated summer camp, stopped being even slightly afraid of school, hung out with her grandma, and advanced so much intellectually and emotionally that it would qualify as science fiction if it weren’t the lived experience of ’most everyone who has kids.

Between all that came the usual tumult of client meetings, client projects, and potential new business, giddily intermingled with the publication of two A List Apart issues. Make that three issues as of tomorrow.

Been busy.

If I had to pick an image to symbolize the month, it would be me on a rerouted slow Amtrak train from Boston to New York, using an iPhone and one finger to peck out a strategic response to an 80 page RFP.

That would have been the image, but now there’s a new one. For now there’s today.

On the calendar it is Happy Cog New York’s moving day. Today I pack up what for 18 years was either my apartment or Happy Cog’s New York City headquarters (and was most often both).

I hit bottom in this place. Ended a short-lived, tragically wrong first marriage. Rebuilt my life one cell at a time. Found self. Found love. Became a web designer. Found the love of my life. Married well, had a magical child. Wrote two books. Made money and lost it a couple of times over. Founded a magazine. Co-founded a movement. Worked for others. Freelanced. Founded an agency. Grew it.

It all happened here.

This gently declining space that has been nothing but an office since December and will soon be nothing at all to me, this place I will empty and vacate in the next few hours, has seen everything from drug withdrawal to the first stirrings of childbirth. Happiness, anguish, farting and honeymoons. Everything. Everything but death.

Even after our family moved, the place was never empty. The heiress to an American fine art legacy came here, to this dump, to talk about a potential project. Two gentlemen who make an extraordinary food product came here many times to discuss how their website redesign was going.

When I wasn’t meeting someone for lunch, I went downstairs to this wonderful little place to take away a small soup and a sandwich, which I ate at my desk while reading nytimes.com. Helming the take-away lunch place are three Indian women who are just the sweetest, nicest people ever. The new studio is just far enough away that I will rarely see these ladies any more. I will miss them.

I will miss Josef, the super here, with his big black brush mustache and gruff, gently-East-European-accented voice. He will miss me, too. He just told me so, while we were arranging for the freight elevator. We were kind to him after his heart attack and he has been kind to us since he arrived—the last in a long series of supers caught between an aging building and a rental agent that prefers not to invest in keeping the place up. The doormen and porters, here, too, some of whom I’ve known for nearly twenty years, my God. Can’t think about that.

I will miss being able to hit the gym whenever I feel like it and shower right in my workplace.

And that is all.

This is the death of something but it is the birth of something more. We take everything with us, all our experiences (until age robs us of them one by one, and even then, they are somewhere—during the worst of my mother’s Alzheimer’s, she reacted, however subtly, to Sinatra). We take everything with us. The stink and glory of this place will stay on me even when we are set up in our slick new space. It will be with me long after the landlord’s collection letters have stopped. This place, what happened here, will live until my head cracks like a coconut, and then some.

And now I pre-pack. Adieu, adieu.

[tags]happycog, moves, moving, newyork, NYC, design, webdesign, alistapart, wedding, anniversary, zeldman, zeldman.com, 5years, 13years, 15years[/tags]

Categories
family glamorous Happy Cog™ homeownership industry jobs work Zeldman

Hope is the daughter of dawn

Awake at 4:30 AM at the end of a four-day heat wave. Sweating, but not from the weather. Running a business during a recession gets you out of bed with the chickens.

I have always moved counter to my time. I started Happy Cog as the dot-com boom went bust. We bought our first home in December 2007, as the U.S. mortgage crisis flared to full incandescence. And as the U.S. falls into economic narcolepsy, Happy Cog New York and Happy Cog Philadelphia are moving to newer, bigger, better, more beautiful, more perfectly located, and more expensive offices.

By daylight I hustle and count my blessings. We retire early, tired and contented. But at the first pale light of dawn, I’m awake and wired and already on the mental treadmill.

This morning as I lay there fretting over design and personnel questions, I heard our daughter cry out. I was at her side a moment later. She was dreaming; dreaming about bath time. Talking in her sleep, she gave voice to her nightmare:

“No, Mama, no hair wash. Let me skip it, Mama.”

I put my hand on her shoulder and told her she could skip the hair wash, and she instantly subsided to calm sleep.

[tags]glamorous, myglamorouslife, recession, work, sleeplessness[/tags]