Category: Best practices

  • Algorithm & Blues

    Algorithm & Blues

    Examining last week’s Verge-vs-Sullivan “Google ruined the web” debate, author Elizabeth Tai writes: I don’t know any class of user more abused by SEO and Google search than the writer. Whether they’re working for their…

  • Immersive Content and Usability

    Immersive Content and Usability

    As the lines between our physical and digital surroundings continue to blur, it’s more important than ever to design usable and accessible content for our ever-expanding array of contexts. In 2021, A Book Apart and…

  • Blue Beanie Day 2021

    Blue Beanie Day 2021

    Blue Beanie Day in support of web standards is celebrated around the world on November 30. Hey, that’s today. So how can you help? Glad you asked! Take a self-portrait wearing a blue beanie (toque,…

  • Saving Your Web Workflows with Prototyping

    Saving Your Web Workflows with Prototyping

    Our static tools and linear workflows aren’t the right fit for the flexible, diverse reality of today’s Web. Making prototyping a central element of your workflows will radically change how you approach problem solution and…

  • The dogs won’t eat it

    The dogs won’t eat it

    My father used to tell this story to his project management students.

  • See me speak: WordPress.com Growth Summit

    See me speak: WordPress.com Growth Summit

    WordPress.com is holding its first virtual conference, I’m speaking there, and you’re invited. The WordPress.com Growth Summit is a two-day live event where you can learn to build and grow your site, “from start to scale.” To make it…

  • First, be kind.

    First, be kind.

    Your feedback has the power to encourage another person, or shut them down, possibly forever.

  • Never give up

    Never give up

    The really good designers stand up to the misfortune of a killed idea.

  • Expressive Design Systems

    Expressive Design Systems

    Yesenia Perez-Cruz started her career as a designer at Happy Cog Philadelphia. From the first day, her design gifts were unmistakable. As her career progressed, she moved from one challenging role to another. At companies…

  • The Cult of the Complex

    The Cult of the Complex

    “IN AN INDUSTRY that extols innovation over customer satisfaction, and prefers algorithm to human judgement (forgetting that every algorithm has human bias in its DNA), perhaps it should not surprise us that toolchains have replaced…

  • On practice

    On practice

    Over the decades I’ve used computers, my drawing skill has all but vanished—along with my ability to do calligraphy or even write legibly. Which is why I’ve started forcing myself to sketch again every day.…

  • Beyond Engagement: the content performance quotient

    Beyond Engagement: the content performance quotient

    Recently, Josh Clark, Gerry McGovern and I have been questioning our industry’s pursuit of “engagement.” Engagement is what all our clients want all the time. It’s the ? 1 goal cited in kickoff meetings, the…

  • Why don’t nonprofit sites convert?

    Why don’t nonprofit sites convert?

    Living in New York and working in media, I talk to nonprofit organizations a lot. Big or small, they all say the same. No matter how much work they put into their apps and websites,…

  • Big Web Show ? 159: If You Can’t Stand the Heatmaps, Stay Out of the Conversion, with @nickd

    Big Web Show ? 159: If You Can’t Stand the Heatmaps, Stay Out of the Conversion, with @nickd

    NICK Disabato (@nickd) and I discuss heat maps, conversion rates, design specialization, writing for the web, Jakob Nielsen, and the early days of blogging in Episode ? 159 of The Big Web Show – “everything web that…

  • Authoritative, Readable, Branded: Report from Poynter Design Challenge, Part 2

    Authoritative, Readable, Branded: Report from Poynter Design Challenge, Part 2

    THIS year’s Poynter Digital Newspaper Design Challenge was an attempt by several designers and pundits, working and thinking in parallel, to save real news via design. In Part 1 of my report from Poynter, I discussed…