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A List Apart An Event Apart art direction Boston Chicago cities Code conferences content CSS Design development eric meyer events Happy Cog™ links Redesigns San Francisco Seattle Standards User Experience UX Web Design work Zeldman

An Event Apart redesigned

There’s a new aneventapart.com in town, featuring a 2009 schedule and a reformulated design. I designed the new site and Eric Meyer coded. (Validation freaks, only validator.nu is up to the task of recognizing the HTML 5 DOCTYPE used and validating against it; the validator.w3.org and htmlhelp.com validators can’t do this yet. Eric chose HTML 5 because it permits any element to be an HREF, and this empowered him to solve complex layout problems with simple, semantic markup. Eric, I know, will have loads more to say about this.)

Family branding concerns drove the previous design. Quite simply, the original An Event Apart site launched simultaneously with the 2005 redesign of A List Apart. Jason Santa Maria‘s stripped-down visual rethink was perfect for the magazine and is imitated, written about, and stolen outright to this day. It was a great design for our web magazine because it was created in response to the magazine’s content. It didn’t work as well for the conference because its design wasn’t driven by the kind of content a conference site publishes. But it was the right conference design for 2005 because the goal at that time was to create a strong brand uniting the long-running web design magazine with the new web design conference that sprang from it.

New goals for a new environment

In 2009, it’s less important to bolt the conference to the magazine by using the same layout for both: by now, most people who attend or have thought about attending An Event Apart know it is the A List Apart web design conference. What’s important in 2009 is to provide plenty of information about the show, since decisions about conference-going are being made in a financially (and psychologically) constricted environment. In 2005, it was enough to say “A List Apart has a conference.” Today more is needed. Today you need plenty of content to explain to the person who controls the purse strings just what you will learn and why a different conference wouldn’t be the same or “just as good.”

The redesign therefore began with a content strategy. The new design and new architecture fell out of that.

Action photos and high contrast

The other thing I went for—again, in conscious opposition to the beautifully understated previous design—was impact. I wanted this design to feel big and spacious (even on an iPhone’s screen) and to wow you with, for lack of a better word, a sense of eventfulness. And I think the big beautiful location images and the unafraid use of high contrast help achieve that.

Reinforcing the high contrast and helping to paint an event-focused picture, wherever possible I used action shots of our amazing speakers holding forth from the stage, rather than the more typical friendly backyard amateur head shot used on every other conference site (including the previous version of ours). I wanted to create excitement about the presentations these brilliant people will be making, and live action stage photos seemed like the way to do that. After all, if I’m going to see Elvis Costello perform, I want to see a picture of him onstage with his guitar—not a friendly down-to-earth shot of him taking out the garbage or hugging his nephews.

So that’s a quick overview of the redesign. The store is now open for all four shows and the complete Seattle show schedule is available for your viewing pleasure. I hope to see some of you in 2009 at our intensely educational two-day conference for people who make websites.

[tags]aneventapart, design, redesign, relaunch, webdesign, conference, events, HTML5, ericmeyer, zeldman[/tags]

Categories
Code CSS Design development Jason Santa Maria Web Design

Making Modular Layout Systems

Jason Santa Maria details his approach to building a modular system for laying out pages with CSS—“a handy way to predictably tame content without becoming predictable.” Deep tricks of the trade revealed!

[tags]modular, layout, system, css, design, webdesign, jasonsantamaria[/tags]

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development Publications Publishing Web Design

Workers of the web!

Evolt.org, the amazing resource for web developers, turned 10 on Sunday, 14 December. Well done!

Editor Erika Meyer and her staff want to know how they can better serve their community. To find out, they’ve created a survey. Reader responses will help shape the road map for Evolt’s future development. Take the survey and help shape the next decade of Evolt.

[tags]evolt, webdesign, development, 10years[/tags]

Categories
business Career client services Design development work Working

20 signs you don’t want that web design project

Most clients are good clients, and some clients are great clients. But some jobs are just never going to work out well. Herewith, a few indicators that a project may be headed to the toilet. Guarantee: All incidents taken from life.

  1. Client asks who designed your website.
  2. Client shows you around the factory, introducing you to all his employees. Then, behind closed doors, tells you: “If you do a bad job with this website, I’m going to have to let these people go.”
  3. Client takes six months to respond to your proposal, but doesn’t change his due date.
  4. At beginning of get-acquainted meeting, client informs you that someone has just bought his company.
  5. Client, who manufactures Russian nesting dolls, demands to know how many Russian nesting doll sites you have designed.
  6. At meeting to which you have traveled at your own expense, client informs you that he doesn’t have a budget per se, but is open to “trading services.”
  7. Client can’t articulate a single desired user goal. He also can’t articulate a business strategy, an online strategy, a reason for the site’s existence, or a goal or metric for improving the website. In spite of all that, client has designed his own heavily detailed wireframes.
  8. As get-acquainted meeting is about to wrap, the guy at the end of the table, who has been quiet for an hour and 55 minutes, suddenly opens his mouth.
  9. Leaning forward intensely, client tells you he knows his current site “sucks” and admits quite frankly that he doesn’t know what to do about it. He asks how you would approach such a problem. As you begin to speak, he starts flipping through messages on his Blackberry.
  10. Client announces that he is a “vision guy,” and will not be involved in the “minutia” of designing the website. He announces that his employee, the client contact, will be “fully empowered” to approve each deliverable.
  11. On the eve of delivery, the previously uninvolved “vision guy” sends drawings of his idea of what the web layout should look like. These drawings have nothing to do with the user research you conducted, nor with the approved recommendations, nor with the approved wireframes, nor with the approved final design, nor with the approved final additional page layouts, nor with the approved HTML templates that you are now integrating into the CMS.
  12. Your favorite client, for whom you have done fine work in the past, gets a new boss.
  13. The client wants web 2.0 features but cannot articulate a business strategy or user goal.
  14. Shortly before you ship, the company fires your client. An overwhelmed assistant takes the delivery. The new site never launches. Two years later, a new person in your old client’s job emails you to invite you to redesign the site.
  15. Client sends a 40-page RFP, including committee-approved flow diagrams created in Microsoft Art.
  16. Client tells you he has conducted a usability study with his wife.
  17. Client begins first meeting by making a big show of telling you that you are the expert. You are in charge, he says: he will defer to you in all things, because you understand the web and he does not. (Trust your uncle Jeffrey: this man will micromanage every hair on the project’s head.)
  18. As approved, stripped-down “social networking web application” site is about to ship, a previously uninvolved marketing guy starts telling you, your client, and your client’s boss that the minimalist look “doesn’t knock me out.” A discussion of what the site’s 18-year-old users want, backed by research, does not dent the determination of the 52-year-old marketing guy to demand a rethink of the approved design to be more appealing to his aesthetic sensibility.
  19. While back-end work is finishing, client rethinks the architecture.
  20. Client wants the best. Once you tell him what the best costs, he asks if you can scale back. You craft a scaled-back proposal, but, without disclosing a budget or even hinting at what might be viable for him, the client asks if you can scale it down further. After you’ve put 40 hours into back-and-forth negotiation, client asks if you can’t design just the home page in Photoshop.

[tags]client services, client management, clients, agency, agencies, freelance, work, working, design, designing, designing life[/tags]

Categories
A List Apart Advocacy Applications architecture business Career client services Design development experience Information architecture Standards Tools Usability User Experience UX work Working

ALA No. 273: trad vs. agile

Issue No. 273 of A List Apart, for people who make websites, looks at web design from both sides now:

Flexible Fuel: Educating the Client on IA

by KEITH LAFERRIERE

IA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different types of customers through website experiences. The more your client knows about IA’s processes and deliverables, the likelier the project is to succeed.

Getting Real About Agile Design

by CENNYDD BOWLES

Agile development was made for tough economic times, but does not fit comfortably into the research-heavy, iteration-focused process designers trust to deliver user- and brand-based sites. How can we update our thinking and methods to take advantage of what agile offers?

About the magazine

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices. Issue No. 273 was edited by Krista Stevens with Erin Kissane and Carolyn Wood; produced by Erin Lynch; art-directed by Jason Santa Maria; illustrated by Kevin Cornell; technical-edited by Aaron Gustafson, Ethan Marcotte, Daniel Mall, and Eric Meyer; and published by Happy Cog.

[tags]agiledevelopment, agiledesign, informationarchitecture, scope, scopecreep, managing, client, expectations, alistapart, forpeoplewhomakewebsites[/tags]

Categories
A List Apart Accessibility architecture Code Design development User Experience UX Web Design

ALA 272: Accessible web video, better 404

In Issue No. 272 of A List Apart, for people who make websites:

This is How the Web Gets Regulated

by JOE CLARK

As in finance, so on the web: self-regulation has failed. Nearly ten years after specifications first required it, video captioning can barely be said to exist on the web. The big players, while swollen with self-congratulation, are technically incompetent, and nobody else is even trying. So what will it take to support the human and legal rights of hearing impaired web users? It just might take the law, says Joe Clark.

A More Useful 404

by DEAN FRICKEY

When broken links frustrate your site’s visitors, a typical 404 page explains what went wrong and provides links that may relate to the visitor’s quest. That’s good, but now you can do better. With Dean Frickey’s custom 404, when something’s amiss, pertinent information is sent not only to the visitor, but to the developer—so that, in many cases, the problem can be fixed! A better 404 means never having to say you’re sorry.

[tags]alistapart, closedcaptioning, captioning, captions, webvideo, video, accessible, accessibility, 404, error, reporting, usability, programming, design, webdesign, webdevelopment[/tags]

Categories
Design development Layout Web Design

Is your (website’s) underwear showing?

It’s astounding how many web designers forget to specify a background color on their site. They’ll spend months iterating wireframes and design comps; write CSS hacks for browsers predating this century; test their work on everything from Blackberries to old Macs running System 7; and of course they’ll validate their markup and style sheets. But after all that, they’ll forget to apply a background color to their site, and they won’t think to check for it.

To see it in action, set your browser’s default background color to magenta, or something equally piquant. Then visit websites. You may be surprised.

If you find a site with its underwear showing, please share it in the new Underwear showing (web design) group on Flickr.

[tags]design, webdesign, underwear, showing, color, backgroundcolor, interface, interfacedesign, errors[/tags]

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A List Apart development Web Design writing

ALA 271: words and scripts that work

The fundamental things apply in Issue no. 271 of A List Apart, for people who make websites. Erin Kissane tells how non-writers (i.e. the people who write most of the stuff on the web) can make every word count in “Writing Content that Works for a Living.” And Aaron Gustafson wraps our introductory series on progressive enhancement with a look at the thinking behind (and best practices for executing) “Progressive Enhancement with JavaScript.”

[tags]alistapart, progressiveenhancement, writing, fortheweb[/tags]

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A List Apart Code Community Design development Publishing Standards work Working

ALA No. 270: progressive enhancement 2; work at home

In Issue No. 270 of A List Apart, for people who make websites:

Progressive Enhancement with CSS

by AARON GUSTAFSON

Organize multiple style sheets to simplify the creation of environmentally appropriate visual experiences. Support older browsers while keeping your CSS hack-free. Use generated content to provide visual enhancements, and seize the power of advanced selectors to create wondrous (or amusing) effects. Part two of a series.

Working From Home: The Readers Respond

by OUR GENTLE READERS

We asked. Our gentle readers answered. In A List Apart No. 263 we inquired how you walk the blurry line when you work from home. Here are your secrets—how to balance work and family, maintain energy and focus, get things done, and above all, how to remember the love.

[tags]progressiveenhancement, workathome, webdesign, webdevelopment, alistapart[/tags]

Categories
An Event Apart Chicago cities conferences content CSS Design development Standards User Experience Web Design

An Event Apart Chicago sells out

An Event Apart Chicago, the final AEA event of 2008, has sold out. If you’ve already secured a seat for this remarkable two-day web design conference, we look forward to seeing you October 13–14 at the Sheraton Towers Chicago—along with Andy Clarke, Sarah Nelson, Robert Hoekman Jr., Jason Fried, Cameron Moll, Rob Weychert, Derek Powazek, Curt Cloninger, Jason Santa Maria, Jeffrey Veen, and your hosts, Eric Meyer and Jeffrey Zeldman (that’s me).

If you’ve missed the opportunity to join us this year, we’ll announce An Event Apart’s 2009 schedule on Wednesday, October 1, 2008. Stay tuned.

Update: An Event Apart has announced the first cities in its 2009 schedule.

[tags]aneventapart, webdesign, conference, conferences[/tags]

Categories
A List Apart Design development Standards Web Design

ALA 268: rethinking standards

Q. Why did the semantic web cross the road?
A. @#$% you!

Issue No. 268 of A List Apart fine-tunes the mechanics of progressive enhancement and rethinks the assumptions of standards-based design:

Web Standards 2008: Three Circles of Hell

by MOLLY E. HOLZSCHLAG

Standards promised to keep the web from fragmenting. But as the web standards movement advances in several directions at once, and as communication between those seeking to advance the web grows fractious, are our standards losing their relevance, and their ability to foster an accessible, interoperable web for all?

Test-Driven Progressive Enhancement

by SCOTT JEHL

Starting with semantic HTML, and layering enhancements using JavaScript and CSS, is supposed to create good experiences for all. Alas, enhancements still find their way to aging browsers and under-featured mobile devices that don’t parse them properly. What’s a developer to do? Scott Jehl makes the case for capabilities testing.

Comments off.

[tags]alistapart, progressiveenhancement, webstandards[/tags]

Categories
A List Apart Accessibility art direction Design development industry maturity Standards Survey Usability User Experience Web Design Websites wisdom work writing

A List Apart is changing

A List Apart, for people who make websites, is slowly changing course.

For most of its decade of publication, ALA has been the leading journal of standards-based web design. Initially a lonely voice in the desert, we taught CSS layout before browsers correctly supported it, and helped The WaSP persuade browser makers to do the right thing. Once browsers’ standards support was up to snuff, we educated and excited designers and developers about standards-based design, preaching accessibility, teaching semantic markup, and helping you strategize how to sell this new way of designing websites to your clients, coworkers, and boss.

Most famously, over the years, writers for ALA have presented the design community with one amazing and powerfully useful new CSS technique after another. Initially radically new techniques that are now part of the vocabulary of all web designers include Paul Sowden’s “Alternative Styles,” Mark Newhouse’s list-based navigation, Eric Meyer’s intro to print styles, Douglas Bowman’s “Sliding Doors,” Dave Shea’s “CSS Sprites,” Dan Cederholm’s “Faux Columns,” Patrick Griffiths and Dan Webb’s “Suckerfish Dropdowns,” Drew McLellan’s “Flash Satay,” and so on and so on. There are literally too many great ones to name here. (Newcomers to standards-based design, check Erin Lynch’s “The ALA Primer Part Two: Resources For Beginners“.)

Web standards are in our DNA and will always be a core part of our editorial focus. Standards fans, never fear. We will not abandon our post. But since late 2005, we have consciously begun steering ALA back to its earliest roots as a magazine for all people who make websites—writers, architects, strategists, researchers, and yes, even marketers and clients as well as designers and developers. This means that, along with issues that focus on new methods and subtleties of markup and layout, we will also publish issues that discuss practical and sometimes theoretical aspects of user experience design, from the implications of ubiquitous computing to keeping communities civil.

The trick is to bring our huge group of highly passionate readers along for the ride. My wife likens it to piloting the Queen Mary. (Q. How do you make the Queen Mary turn left? A. Very, very slowly.)

The slow, deliberate, gradual introduction of articles on business and theory has not pleased all of ALA’s readers, some of whom may unrealistically wish that every issue would present them with the equivalent of a new “Sliding Doors.” It is possible, of course, to publish one CSS (or JavaScript or Jquery) article after another, and to do so on an almost daily basis. We could do that. Certainly we get enough submissions. The trouble is that most articles of this kind are either edge cases of limited utility, or derivatives that do not break significant new ground. (Either that, or they are flawed in our estimation, e.g. relying on dozens of non-semantic divs to create a moderately pleasing, minor visual effect.)

We review hundreds of articles and publish dozens. Some web magazines seem to have those proportions reversed, and some readers don’t seem to mind, and that’s fine. But any content you see in ALA has been vetted and deeply massaged by the toughest editorial team in the business. And when you see a new “design tech” article in our pages, you can be sure it has passed muster with our hard-ass technical editors.

Moreover, the fields of meaningful new CSS tricks have mostly yielded their fuels. We’ve done that. We’ve done it together with you. While a few new lodes of value undoubtedly remain to be tapped, we as a community, and as individuals who wish to grow as designers, need to absorb new knowledge. ALA will continue to be a place where you can do that.

When we began focusing on web standards in 1998, we were told we were wasting readers’ time on impractical crap of little value to working designers and developers. But we kept on anyway, and the things we learned and taught are now mainstream and workaday. While we apologize to readers who are again being made irritable by our insistence on occasionally presenting material that does not fall directly within their comfort zone, we hope that this experiment will prove to be of value in the end.

[tags]alistapart, webdesign, magazine, editorial, content, focus, change, publishing, standards, webstandards, css, design, layout, userexperience[/tags]

Categories
A List Apart content Design development Publications Publishing Standards style work writing

ALA 266: next generation sprites, metaphors

In Issue No. 266 of A List Apart, for people who make websites:

CSS Sprites2 – It’s JavaScript Time

by DAVE SHEA

In 2004, Dave Shea took the CSS rollover where it had never gone before. Now he takes it further still—with a little help from jQuery. Say hello to hover animations that respond to a user’s behavior in ways standards-based sites never could before.

Mapping Memory: Web Designer as Information Cartographer

by AARON RESTER

The rise of the social web demands that we rethink our traditional role as builders of digital monuments, and turn our attention to the close observation of the spaces that our users are producing around us. It’s time for a new metaphor. Consider cartography.

[tags]daveshea, aaronrester, alistapart, webdesign, webdevelopment, informationarchitecture, userexperience, css, sprites, jquery, animation, navigation[/tags]

Categories
A List Apart An Event Apart cities Code conferences content creativity CSS Design development eric meyer events experience Happy Cog™ Ideas industry Jason Santa Maria San Francisco Usability User Experience UX Web Design work Working Zeldman

Photos from An Event Apart San Francisco

Take a dip in the Flickr photo pool from An Event Apart San Francisco 2008. Day Two is about to begin.

111 Minna Gallery (MediaTemple party)

[tags]aeasf08, aneventapart, webdesign, conference, sanfrancisco[/tags]

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air travel An Event Apart Apple books business cities conferences content Design development San Francisco Travel

In the bag

Early tomorrow, I leave for San Francisco. Headed into my laptop bag, along with my MacBook, are…

  • An iPod Classic containing 8624 “songs” (I like music) and 46 “movies.” Sample titles: A Mighty Wind, A Night at the Opera, Helvetica, Kiki’s Delivery Service, Lost in Translation, North by Northwest, Rushmore, Spirited Away, Stardust Memories, Stranger Than Paradise, Swing Time. The iPod also provides two days of interstitial music for the conference.
  • Power and stage adapters for all gear.
  • The latest issue of Macworld.
  • One or more novels (haven’t decided which; I always travel with at least one great book I’ve read before, and it’s always a new experience).

In my carry-on bag, in place of the usual dress shoes and gym shoes, I’m packing Crocs. It’s not my normal travel or presentation attire, but my foot (although much better) is still a bit out of whack, and you’ve gotta do what you’ve gotta do.

See some of you in San Francisco and the rest of you here and there.

[tags]sanfrancisco, airtravel, iphone, ipod, apple[/tags]