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Advocacy art direction Design Designers Ideas industry interface IXD Jason Santa Maria links Off My Lawn! Redesigns Responsive Web Design State of the Web Tech The Profession User Experience UX Web Design Web Design History webfonts

The Web We Lost: Luke Dorny Redesign

Like 90s hip-hop, The Web We Lost™ retains a near-mystical hold on the hearts and minds of those who were lucky enough to be part of it. Luke Dorny’s recent, lovingly hand-carved redesign of his personal site encompasses several generations of that pioneering creative web. As such, it will repay your curiosity.

Details, details.

Check Luke’s article page for textural, typographic, and interactive hat tips to great old sites from the likes of k10k, Cameron Moll, Jason Santa Maria, and more. 

And don’t stop there; each section of the updated lukedorny.com offers its own little bonus delights. Like the floating titles (on first load) and touchable, complex thumbnail highlights on the “observer” (AKA home) page. 

And by home page, I don’t mean the home page that loads when you first hit the site: that’s a narrow, fixed-width design that’s both a tribute and a goof.

No, I mean the home page that replaces that narrow initial home page once the cookies kick in. Want to see the initial, fixed-width home page again? I’m not sure that you can. Weird detail. Cool detail. Who thinks of such things? Some of us used to.

And don’t miss the subtle thrills of the silken pull threads (complete with shadows) and winking logo pull tab in the site’s footer. I could play with that all day.

Multiply animated elements, paths, and shadows bring life to the footer of Luke Dorny’s newly redesigned website.

Now, no site exactly needs those loving details. But danged if they don’t encourage you to spend time on the site and actually peruse its content

There was a time when we thought about things like that. We knew people had a big choice in which websites they chose to visit. (Because people did have a big choice back in them days before social media consolidation.) And we worked to be worthy of their time and attention.

Days of future past

We can still strive to be worthy by sweating details and staying alive to the creative possibilities of the page. Not on every project, of course. But certainly on our personal sites. And we don’t have to limit our creative love and attention only to our personal sites. We pushed ourselves, back then; we can do it again.

In our products, we can remember to add delight as we subtract friction.

And just as an unexpected bouquet can brighten the day for someone we love, in the sites we design for partners, we can be on the lookout for opportunities to pleasantly surprise with unexpected, little, loving details.

Crafted with care doesn’t have to mean bespoke. But it’s remarkable what can happen when, in the early planning stage of a new project, we act as if we’re going to have to create each page from scratch.

In calling Luke Dorny’s site to your attention, I must disclaim a few things:

  • I haven’t run accessibility tests on lukedorny.com or even tried to navigate it with images off, or via the keyboard.
  • Using pixel fonts for body copy, headlines, labels, and so on—while entirely appropriate to the period Luke’s celebrating and conceptually necessary for the design to work as it should—isn’t the most readable choice and may cause difficulty for some readers.
  • I haven’t tested the site in every browser and on every known device. I haven’t checked its optimization. For all I know, the site may pass such tests with flying colors, but I tend to think all this beauty comes at a price in terms of assets and bandwidth. 

Nevertheless, I do commend this fine website to your loving attention. Maybe spend time on it instead of Twitter next time you take a break?

I’ll be back soon with more examples of sites trying harder.


Simulcast on Automattic Design

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A List Apart Design Redesigns Web Design Websites

ALA 289: Redesign yourself

In Issue No. 289 of A List Apart, for people who make websites: 90% of web design is redesign. The hardest redesigns are the ones you do for yourself. In this special issue, we look at how two of the great ones handled the challenge of redesigning their own sites.

Erskine Design Redesign

by SIMON COLLISON

In a mere two years, Erskine Design grew from two people working at home into a full-fledged agency of eight, working with major clients. Their website needed to better reflect their achievements, abilities, and team strengths. They also sought to improve the quality of data collected during client inquiries. Simon Collison explores the agency’s thought processes, and the decisions they made as their own client.

Redesigning Your Own Site

by LEA ALCANTARA

Redesigning your freelance website is an exercise in masochism. There are no colleagues to share the pain: It’s just you. As the designer who wrote The Art of Self-Branding, freelancer Lea Alcantara knew her site had to be just right. People were bound to scrutinize any update to the design, and she couldn’t afford to damage her credibility. Follow her process and decide for yourself if she succeeded.

[tags]design, redesign, self-branding, webdesign, alistapart[/tags]

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Design development Redesigns Web Design work Working Zeldman zeldman.com

Redesign template finals

Note: Top left and top right footer elements rotate. ALA element (top middle) changes every two weeks, upon publication. Bottom three elements are static, at least for now.

Thanks to Mark Huot for the rotation script (same one we use on Happy Cog) and Noel Jackson, Daniel Mall, and Media Temple for the love and support.

A couple more templates to go, and then we can build this thing. Can’t wait.

[tags]zeldman, zeldman.com, design, redesign, designingfromthecontentout[/tags]

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CSS Design development Happy Cog™ HTML Web Design Web Standards wordpress work Working XHTML Zeldman zeldman.com

Orange you glad

Working on the footer of zeldman.com redesign. Once footer is done, going to adjust header and Twitter sidebar blip.

[tags]zeldman, zeldman.com, design, redesign, css[/tags]

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CSS Design Web Design Web Standards Zeldman zeldman.com

Alternate color scheme

Thanks for the great feedback, folks. For those who find the orange background objectionable, I’ll offer a user-selectable alternate color scheme, like this one (quick sketch, ignore the color of the printer’s mark at the top, final colors may vary).

[tags]zeldman, zeldman.com, redesign, webdesign, css, code[/tags]

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Appearances Browsers content creativity CSS Design Fonts HTML Layout Web Design Web Standards Websites wordpress work Working XHTML Zeldman zeldman.com

Redesign in progress

Here’s a little something for a Wednesday evening. (Or wherever day and time it is in your part of the world.)

The body and bottom of the next zeldman.com design are now finished. Tomorrow I start working on the top.

Have a look.

Looks extra sweet in iPhone.

I’m designing from the content out. Meaning that I designed the middle of the page (the part you read) first. Because that’s what this site is about.

When I was satisfied that it was not only readable but actually encouraged reading, I brought in colors and started working on the footer. (The colors, I need not point out to longtime visitors, hearken back to the zeldman.com brand as it was in the 1990s.)

The footer, I reckoned, was the right place for my literary and software products.

I designed the grid in my head, verified it on sketch paper, and laid out the footer bits in Photoshop just to make sure they fit and looked right. Essentially, though, this is a design process that takes place outside Photoshop. That is, it starts in my head, gets interpreted via CSS, viewed in a browser, and tweaked.

Do not interpret this as me dumping on Photoshop. I love Photoshop and could not live or work without it. But especially for a simple site focused on reading, I find it quicker and easier to tweak font settings in code than to laboriously render pages in Photoshop.

If you view source, I haven’t optimized the CSS. (There’s no sense in doing so yet, as I still have to design the top of the page.)

I thought about waiting till I was finished before showing anything. That, after all, is what any sensible designer would do. But this site has a long history of redesigning in public, and the current design has been with us at least four years too long. Since I can’t snap my fingers and change it, sharing is the next best thing.

A work in progress. Like ourselves.

[tags]zeldman, zeldman.com, redesign, webdesign, css, code[/tags]

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A List Apart An Event Apart art direction Boston Chicago cities Code conferences content CSS Design development eric meyer events Happy Cog™ links Redesigns San Francisco Seattle Standards User Experience UX Web Design work Zeldman

An Event Apart redesigned

There’s a new aneventapart.com in town, featuring a 2009 schedule and a reformulated design. I designed the new site and Eric Meyer coded. (Validation freaks, only validator.nu is up to the task of recognizing the HTML 5 DOCTYPE used and validating against it; the validator.w3.org and htmlhelp.com validators can’t do this yet. Eric chose HTML 5 because it permits any element to be an HREF, and this empowered him to solve complex layout problems with simple, semantic markup. Eric, I know, will have loads more to say about this.)

Family branding concerns drove the previous design. Quite simply, the original An Event Apart site launched simultaneously with the 2005 redesign of A List Apart. Jason Santa Maria‘s stripped-down visual rethink was perfect for the magazine and is imitated, written about, and stolen outright to this day. It was a great design for our web magazine because it was created in response to the magazine’s content. It didn’t work as well for the conference because its design wasn’t driven by the kind of content a conference site publishes. But it was the right conference design for 2005 because the goal at that time was to create a strong brand uniting the long-running web design magazine with the new web design conference that sprang from it.

New goals for a new environment

In 2009, it’s less important to bolt the conference to the magazine by using the same layout for both: by now, most people who attend or have thought about attending An Event Apart know it is the A List Apart web design conference. What’s important in 2009 is to provide plenty of information about the show, since decisions about conference-going are being made in a financially (and psychologically) constricted environment. In 2005, it was enough to say “A List Apart has a conference.” Today more is needed. Today you need plenty of content to explain to the person who controls the purse strings just what you will learn and why a different conference wouldn’t be the same or “just as good.”

The redesign therefore began with a content strategy. The new design and new architecture fell out of that.

Action photos and high contrast

The other thing I went for—again, in conscious opposition to the beautifully understated previous design—was impact. I wanted this design to feel big and spacious (even on an iPhone’s screen) and to wow you with, for lack of a better word, a sense of eventfulness. And I think the big beautiful location images and the unafraid use of high contrast help achieve that.

Reinforcing the high contrast and helping to paint an event-focused picture, wherever possible I used action shots of our amazing speakers holding forth from the stage, rather than the more typical friendly backyard amateur head shot used on every other conference site (including the previous version of ours). I wanted to create excitement about the presentations these brilliant people will be making, and live action stage photos seemed like the way to do that. After all, if I’m going to see Elvis Costello perform, I want to see a picture of him onstage with his guitar—not a friendly down-to-earth shot of him taking out the garbage or hugging his nephews.

So that’s a quick overview of the redesign. The store is now open for all four shows and the complete Seattle show schedule is available for your viewing pleasure. I hope to see some of you in 2009 at our intensely educational two-day conference for people who make websites.

[tags]aneventapart, design, redesign, relaunch, webdesign, conference, events, HTML5, ericmeyer, zeldman[/tags]