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Community content content strategy data Design Stats Zeldman zeldman.com

Love Me Long Time

Those who say web users don’t spend time reading web pages haven’t met readers like you folks. According to Google Analytics, zeldman.com fans spent five minutes, fifty-five seconds reading the relatively short post, “My Love/Hate Affair With Typekit.” If Jakob Nielsen is right, and readers take in no more than 20% of the words on a page, y’all took a hella long time to read 190 words.

But generalized findings like Jakob’s are merely one data point in a universe of possibilities. Every site is a special snowflake, with stats and usage patterns all its own. Faced with an unfamiliar shopping site, we may indeed give it little more than a cursory scan before closing the window and returning to Google to fine-tune the search that led us there. But when we visit a familiar site to read, then read we do—as anyone with a good blog and a decent set of analytics tools can tell you.

Here are a few recent average times readers spent poring over various zeldman.com posts:

Post Title Average Time Spent
My Love/Hate Affair With Typekit 5:55
Crowdsourcing Dickens 3:36
20 Signs You Don’t Want That Web Design Project 7:52
Ed Bott’s Lament 4:22
Gowalla My Dreams 4:41
IE9 Preview 4:37

Morals of the story:

  1. Don’t use Peter’s stats to paint Paul.
  2. If you want people to spend time reading your site, give them better content.

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"Digital Curation" Advocacy Authoring books business Community content content strategy copyright creativity Culture Curation Damned Fine Journalism democracy Design downloads E-Books Education ethics glamorous Google Ideas industry Little People Luls Microauthoring Publications Publishing Respect social networking Standards State of the Web The Essentials The Profession theft writing

Crowdsourcing Dickens

As an experiment in new new media thinking, I recently crowdsourced a new new literature version of Charles Dickens’s musty old old old lit chestnut, Great Expectations—the familiar tale of Pip, Ms Havisham, the convict Magwitch, et al.

Creative excellence and spin-worthy results required a pool of 10,000 people who had never read Great Expectations. Fortunately, I had access to 10,000 recent American college graduates, so that was no problem.

To add a dab of pseudoscience and appeal obliquely to the copyleft crowd, I remixed the new work’s leading literary themes with the top 20 Google search queries, using an algorithm I found in the mens room at Penn Station.

The result was a work of pure modern genius, coming soon to an iPad near you. (Profits from the sale will be used to support Smashing Magazine’s footer and sidebar elements.)

Gone was the fusty old title. Gone were the cobwebbed wedding cake and other dare I say emo images. It was goodbye to outdated characters like Joe the blacksmith and the beautiful Estella, farewell to the love story and the whole careful parallel between that thing and that other thing.

Gone too was the tired old indictment of the Victorian class system, and by implication of all economic and social systems that separate man from his brothers in Christ, yada yada. As more than one of my young test subjects volunteered in a follow-up survey, “Heard it.”

In place of these obsolete narrative elements, the students and the prioritized Google searches created, or dare I say curated, a tale as fresh as today’s algorithmically generated headlines.

The results are summarized in the table below.

Old Great Expectations New Great Expectations
On Christmas Eve, Pip, an orphan being raised by his sister, encounters the convict Magwitch on the marshes. n/a
The convict compels Pip to steal food from his sister’s table, and a file from her husband the blacksmith’s shop. Pip thereby shares the convict’s guilt and sin—but his kindness warms the convict’s heart. Guy on girl
Pip’s sister, Mrs. Joe, abuses him. Her husband loves Pip but is unable to protect him or offer him a future beyond blacksmithing. Girl on girl (multiple entries)
Pip meets Miss Havisham, an old woman abandoned on her wedding day, who sits in her decrepit house, wearing a yellowing wedding gown, her only companion the beautiful and mysterious girl Estella. Pip falls in love with Estella, but Miss Havisham has trained the girl to break men’s hearts. Guy on guy
Pip visits Miss Havisham until his apprenticeship with Joe the blacksmith begins. Pip hates being a blacksmith and worries that Estella will see him as common. Two girls, one guy
Mrs Joe suffers a heart attack that leaves her mute. A kind girl named Biddy comes to take care of Mrs Joe. After Mrs Joe’s death, Biddy and Joe will marry. Meanwhile, Pip comes into an unexpected inheritance and moves to London, where he studies with a tutor and lives with his friend Herbert. Dragons
Pip believes Miss Havisham is his benefactor and that she intends him to marry Estella, whom he still adores. Day by day, Estella grows more cruel. Pip never tells her of his love for her. Wizards
One stormy night, Pip discovers that his benefactor is not Miss Havisham but the convict Magwitch. The news crushes Pip, but he dutifully allows Magwitch to live with him—worrying, all the while, because Magwitch is a wanted man who will be hanged if discovered. Explosions
Miss Havisham repents having wasted her life and perverted Estella. She is caught in a fire. Pip heroically saves her but she later dies from her burns. Soon afterwards, Pip and Herbert try to help Magwitch escape, but Magwitch’s old enemy Compeyson—who happens to be the man who abandoned Miss Havisham at the altar—betrays Magwitch to the authorities. Magwitch and Compeyson struggle. Compeyson dies and Magwitch is taken to prison. Gunfights
Pip now realizes that Magwitch is a decent man and tries to make Magwitch’s last years happy ones. He also discovers that Magwitch is Estella’s father. Magwitch dies in prison shortly before he was to be executed. Pip tells the dying Magwitch of his love for Estella. Fistfights
Pip becomes ill and is nursed back to health by Joe, whom Pip recognizes as a good man in spite of his lack of education and “class.” Pip goes into business overseas with Herbert. Eventually he returns to England and visits Joe, who has married Biddy. They have a child named Pip. As the book ends, the middle-aged Pip makes one last visit to Miss Havisham’s house, where he discovers an older and wiser Estella. There is the implication that Pip and Estella may finally be together. Anal
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Community conferences Design SXSW

Photos from SXSW

SXSW 2010: A photo set on Flickr (in progress). The festival began this afternoon at 2:00 PM Central. Lots more photos will appear over the next few days.


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Authoring Community content Design Ideas industry launches links podcasts Publishing

Hear This!

Dan Benjamin, creator of wonderful websites, apps, broadcasts, and platforms and longtime friend of A List Apart and your host, introduces a new venture.

5 by 5 Studios is a new internet broadcasting network, home to shows like EE Podcast, Tack Sharp, The Dev Show, The Ruby Show, and Utility Belt, releasing new episodes every week.

As part of the launch, 5 by 5 announces two new shows hosted by Dan:

NOTE: I’m pleased as punch to be the first Pipeline guest. Come hear us on Friday, January 29th, 2010.


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Accessibility Advocacy Blogs and Blogging business Community content strategy data Formats glamorous HTML Ideas industry Publications Publishing Respect State of the Web The Essentials The Profession W3C work writing

Posthumous Hosting and Digital Culture

THE DEATHS of Leslie Harpold and Brad Graham, in addition to being tragic and horrible and sad, have highlighted the questionable long-term viability of blogs, personal sites, and web magazines as legitimate artistic and literary expressions. (Read this, by Rogers Cadenhead.)

Cool URIs don’t change, they just fade away. When you die, nobody pays your hosting company, and your work disappears. Like that.

Now, not every blog post or “Top 10 Ways to Make Money on the Internet” piece deserves to live forever. But there’s gold among the dross, and there are web publications that we would do well to preserve for historical purposes. We are not clairvoyants, so we cannot say which fledgling, presently little-read web publications will matter to future historians. Thus logic and the cultural imperative urge us to preserve them all. But how?

The death of the good in the jaws of time is not limited to internet publications, of course. Film decays, books (even really good ones) constantly go out of print, digital formats perish. Recorded music that does not immediately find an audience disappears from the earth.

Digital subscriptions were supposed to replace microfilm, but American libraries, which knew we were racing toward recession years before the actual global crisis came, stopped being able to pay for digital newspaper and magazine descriptions nearly a decade ago. Many also (even fancy, famous ones) can no longer collect—or can only collect in a limited fashion. Historians and scholars have access to every issue of every newspaper and journal written during the civil rights struggle of the 1960s, but can access only a comparative handful of papers covering the election of Barack Obama.

Thanks to budget shortfalls and format wars, our traditional media, literature, and arts are perishing faster than ever before. Nothing conceived by the human mind, except Heaven and nuclear winter, is eternal.

Still, when it comes to instant disposability, web stuff is in a category all its own.

Unlike with other digital expressions, format is not the problem: HTML, CSS, and backward-compatible web browsers will be with us forever. The problem is, authors pay for their own hosting.

(There are other problems: the total creative output of someone I follow is likely distributed across multiple social networks as well as a personal site and Twitter feed. How to connect those dots when the person has passed on? But let’s leave that to the side for the moment.)

A suggestion for a business. Sooner or later, some hosting company is going to figure out that it can provide a service and make a killing (as it were) by offering ten-, twenty-, and hundred-year packets of posthumous hosting.

A hundred years is not eternity, but you are not Shakespeare, and it’s a start.


Categories
Community Design engagement events experience Fun Happy Cog™ Karaoke SXSW

Cog’aoke is coming. Again.

It’s the return of Cog’aoke.

Video: Ian Corey.


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An Event Apart Community conferences CSS Design Happy Cog™ industry San Francisco Standards State of the Web The Profession User Experience UX Web Design Web Standards

A Feed Apart

Live from San Francisco, it’s An Event Apart, for people who make websites. If you can’t join us here today and tomorrow, enjoy the live feed, designed and coded by Nick Sergeant and Pete Karl.

Also:


Composed at The Palace Hotel. Short URL: zeldman.com/?p=3208.

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Community creativity Design Favrd The Essentials

The Stars Look Down

Favrd

It wasn’t the first time and won’t be the last. Like an angry Hebrew God, he creates things and then, in fits of pique, destroys them.

Sometimes, on the web, communities end because money runs out. Not the case here. Sometimes they end because one company buys another, and that is almost never good for anyone except a couple guys who get rich. Again, not the case here. No money changed hands or ever would have. This was an exchange far below the radar of the venture capitalists who flatten the earth in their endless quest for the gold that leaks from bubbles before they pop.

Here we had a smallish but passionate international community of fun, bright people who not only amused but, yes, loved each other. Now it’s gone. Just like that, poof.

Alas, stars on Twitter have become mere take-out menus hung on the doors of other restaurants.

Whatever.

Short URL: zeldman.com/?p=3198

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Community content

18,967’s a crowd

View all 18,967 comments.


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Blue Beanie Day Code Community Design Education engagement Web Design Web Design History Web Standards

Blue Beanie Day 2009

International Blue Beanie Day 2009

Bonne journée du chapeau bleu! Now you know how to say “Happy Blue Beanie Day” in French.

Monday 30 November is International Blue Beanie Day in support of web standards. Get your toque on, post a photo, and pop a beanie on your Twitter, Flickr, and Facebook avatars to help spread the word. Let’s take this viral, kids!

Short URL: zeldman.com/?p=3142

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Blue Beanie Day Community Web Standards

Toque o’ the Morning

Download Blue Beanie Day toque for your avatar. Illustration by Kevin Cornell.

Monday, November 30th, 2009 marks the third annual International Blue Beanie Day in Support of Web Standards. Don a blue toque to show your support for web standards, grab a photo of yourself sporting said headgear, and upload it to the Blue Beanie Day 2009 photo pool on Flickr. Got an illustrated Twitter/Flickr avatar? Give it a blue beanie designed by Kevin Cornell. Download the zipped Photoshop file here.

Short URL: zeldman.com/?p=2774

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A List Apart An Event Apart Appearances architecture art direction Authoring Browsers bugs Career Chicago cities Code Community Compatibility conferences content content strategy creativity CSS Design development DOM downloads editorial Education engagement eric meyer events flickr Fonts Formats glamorous Happy Cog™ HTML HTML5 industry Information architecture Jason Santa Maria javascript Markup photography Real type on the web Scripting Search social networking speaking spec Standards State of the Web

Chicago Deep Dish

Dan Cederholm and Eric Meyer at An Event Apart Chicago 2009. Photo by John Morrison.

For those who couldn’t be there, and for those who were there and seek to savor the memories, here is An Event Apart Chicago, all wrapped up in a pretty bow:

AEA Chicago – official photo set
By John Morrison, subism studios llc. See also (and contribute to) An Event Apart Chicago 2009 Pool, a user group on Flickr.
A Feed Apart Chicago
Live tweeting from the show, captured forever and still being updated. Includes complete blow-by-blow from Whitney Hess.
Luke W’s Notes on the Show
Smart note-taking by Luke Wroblewski, design lead for Yahoo!, frequent AEA speaker, and author of Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008):

  1. Jeffrey Zeldman: A Site Redesign
  2. Jason Santa Maria: Thinking Small
  3. Kristina Halvorson: Content First
  4. Dan Brown: Concept Models -A Tool for Planning Websites
  5. Whitney Hess: DIY UX -Give Your Users an Upgrade
  6. Andy Clarke: Walls Come Tumbling Down
  7. Eric Meyer: JavaScript Will Save Us All (not captured)
  8. Aaron Gustafson: Using CSS3 Today with eCSStender (not captured)
  9. Simon Willison: Building Things Fast
  10. Luke Wroblewski: Web Form Design in Action (download slides)
  11. Dan Rubin: Designing Virtual Realism
  12. Dan Cederholm: Progressive Enrichment With CSS3 (not captured)
  13. Three years of An Event Apart Presentations

Note: Comment posting here is a bit wonky at the moment. We are investigating the cause. Normal commenting has been restored. Thank you, Noel Jackson.

Short URL: zeldman.com/?p=2695

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A List Apart Appearances business Community conferences content Design events Ideas industry Marketing Publications Publishing Small Business speaking Standards State of the Web Surviving SXSW

Click My Lit Panel

In “New Publishing and Web Content,” a proposed panel for SXSW Interactive, I will lead book and new media publisher and entrepreneur Lisa Holton, designer, writer, and W.W. Norton creative director Mandy Brown, novelist, web geek, and Harper’s editor Paul Ford, and writer, editor, and content strategist Erin Kissane in an honest and freewheeling exploration of the creative, strategic, and marketing challenges of traditional and online publishing—and how content strategy and design can help.

Topics covered will include:

  1. What is content strategy?
  2. For magazines that are born digital, what opportunities and challenges does the internet offer editors and publishers?
  3. For traditional magazines, what opportunities and challenges does the internet offer editors and publishers?
  4. How can traditional book publishers harness the energy and talent of the online community?
  5. What new forms are made possible by the intersection of traditional publishing and social networking?
  6. How can design facilitate reading?
  7. How can design encourage readers to become writers and publishers?
  8. What is the future of magazines and newspapers?
  9. What is the future of books?
  10. How can editors and publishers survive and thrive in this new climate?

If this sounds like a panel you’d enjoy seeing, vote for New Publishing and Web Content via the SXSW Interactive Panel picker.

ShortURL: zeldman.com/x/55

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Applications architecture art direction books business client services Code Community content creativity Design development editorial Happy Cog™ launches links people Publications Publishing social networking software Web Design Websites

The Amanda Project

Designed by Happy Cog and launched today, The Amanda Project is a social media network, creative writing project, interactive game, and book series combined:

The Amanda Project is the story of Amanda Valentino, told through an interactive website and book series for readers aged 13 & up. On the website, readers are invited to become a part of the story as they help the main characters search for Amanda.

The writing-focused social media network is designed and written as if by characters from the Amanda novels, and encourages readers to enter the novel’s world by joining the search for Amanda, following clues and reading passages that exist only online, and ultimately helping to shape the course of the Amanda narrative across eight novels. (The first Amanda novel—Invisible I, written by Melissa Kantor—comes out 22 September.)

The site developed over a year of intense creative collaboration between Happy Cog and Fourth Story Media, a book publisher and new media company spearheaded by publishing whiz Lisa Holton. Prior to starting Fourth Story, Lisa was was President, Scholastic Trade Publishing and Book Fairs; managed the publication of Harry Potter and the Deathly Hallows; and oversaw development of The 39 Clues. Before that she spent nearly a decade developing numerous bestselling, franchise-launching series at Disney.

Happy Cog‘s New York office developed this project. The team:

Equally vital to the project’s success were Fourth Story’s leaders and partners, including:

  • Lorraine Shanley, Principal Advisor
  • Ariel Aberg-Riger (website, Twitter), Creative Development & Marketing Manager
  • JillEllyn Riley, Editorial Director
  • Dale Robbins, Creative Director
  • David Stack, Director, Digital Partnerships
  • Melissa Kantor, Writer
  • Peter Silsbee, Writer
  • Polly Kanevsky, Art Director
  • Sam Gerstenzang, Technology Consultant

Today’s launch is not the end of our relationship with Fourth Story Media. The Amanda Project will continue to evolve, and Happy Cog will remain an active partner in its direction and growth. We thank our brilliant collaborators and congratulate them on today’s milestone.

Read more

[tags]amanda, amandaproject, theamandaproject, TAP, happycog, design, webdesign, contentstrategy, userexperience, publishing, books, aarongustafson, lizdanzico, erinkissane, whitneyhess, mattgoldenberg, kellymccarthy, jasonsantamaria, jeffreyzeldman, lisaholton, dalerobbins, davidstack, JillEllynRiley, ArielAberg-Riger[/tags]

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Applications Brighter Planet bugs business Career Code Community content Design ethics glamorous homeownership parenting work Zeldman

In-Box Twenty

Found in my in-box on this gloriously muggy morning:


  • E-mail from a neighborhood mom interested in hiring our child’s nanny in September, when the girl enters kindergarten. Would our nanny work part-time? (No, she would not.)
  • Invitation to speak.
  • Account status message from American Express, freezing my business account.
  • Personal letter from a co-author of CSS.
  • Correspondence from one half of a feud, demanding that A List Apart delete “libelous” comments made by the other half.
  • QA correspondence on Brighter Planet beta.
  • Photo of kid on general store porch-front rocking horse, sent by ex, from mini-vacation they’re taking together.
  • Responses from speakers selected to present at An Event Apart in 2010.
  • Discussion of “send to friend” links in context of COPPA compliance.
  • Raw personal truth from my dear sponsee.
  • Notes from a developer whose web fonts platform I’m beta testing.
  • Query from a mom whose friend is expecting: what do we pay our nanny? Would she take less? (I hope not.)
  • Basecamp notifications concerning Chapters 7, 9, 2, and 4 of Designing With Web Standards, 3rd Edition.
  • Invitation from a social media network’s director of strategic relationships.
  • Milestone reminder.
  • Note from my brother about the release of his CD.
  • Case study for review.
  • Notice of Credit Limit Reduction on my personal account from American Express. “In this difficult economic environment, we all need to make choices about how we spend and save.”
  • Discussions of Happy Cog new business activities in various stages of ripeness.
  • Note about a magic berry that will make me look like a princess.

Typical day.