Category: Publications

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ALA 290: Motown & JavaScript

In Issue No. 290 of A List Apart, for people who make websites…

The Case for Content Strategy—Motown Style

by MARGOT BLOOMSTEIN

Over the past year, the content strategy chatter has been building. Jeffrey MacIntyre gave us its raison d’être. Kristina Halvorson wrote the call to arms. Panels at SXSW, presentations at An Event Apart, and regional meetups continue to build the drum roll. But how do you start humming the content strategy tune to your own team and to your prospective clients? Listen up and heed Aretha Franklin. No, really.

JavaScript MVC

by JONATHAN SNOOK

As JavaScript takes center stage in our web applications, we need to produce ever more modular code. MVC (Model-View-Controller) may hold the key. MVC is a design pattern that breaks an application into three parts: the data (Model), the presentation of that data to the user (View), and the actions taken on any user interaction (Controller). Discover how MVC can make the JavaScript that powers your web applications more reusable and easier to maintain.

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A List Apart Appearances business Community conferences content Design events Ideas industry Marketing Publications Publishing Small Business speaking Standards State of the Web Surviving SXSW

Click My Lit Panel

In “New Publishing and Web Content,” a proposed panel for SXSW Interactive, I will lead book and new media publisher and entrepreneur Lisa Holton, designer, writer, and W.W. Norton creative director Mandy Brown, novelist, web geek, and Harper’s editor Paul Ford, and writer, editor, and content strategist Erin Kissane in an honest and freewheeling exploration of the creative, strategic, and marketing challenges of traditional and online publishing—and how content strategy and design can help.

Topics covered will include:

  1. What is content strategy?
  2. For magazines that are born digital, what opportunities and challenges does the internet offer editors and publishers?
  3. For traditional magazines, what opportunities and challenges does the internet offer editors and publishers?
  4. How can traditional book publishers harness the energy and talent of the online community?
  5. What new forms are made possible by the intersection of traditional publishing and social networking?
  6. How can design facilitate reading?
  7. How can design encourage readers to become writers and publishers?
  8. What is the future of magazines and newspapers?
  9. What is the future of books?
  10. How can editors and publishers survive and thrive in this new climate?

If this sounds like a panel you’d enjoy seeing, vote for New Publishing and Web Content via the SXSW Interactive Panel picker.

ShortURL: zeldman.com/x/55

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Applications architecture art direction books business client services Code Community content creativity Design development editorial Happy Cog™ launches links people Publications Publishing social networking software Web Design Websites

The Amanda Project

Designed by Happy Cog and launched today, The Amanda Project is a social media network, creative writing project, interactive game, and book series combined:

The Amanda Project is the story of Amanda Valentino, told through an interactive website and book series for readers aged 13 & up. On the website, readers are invited to become a part of the story as they help the main characters search for Amanda.

The writing-focused social media network is designed and written as if by characters from the Amanda novels, and encourages readers to enter the novel’s world by joining the search for Amanda, following clues and reading passages that exist only online, and ultimately helping to shape the course of the Amanda narrative across eight novels. (The first Amanda novel—Invisible I, written by Melissa Kantor—comes out 22 September.)

The site developed over a year of intense creative collaboration between Happy Cog and Fourth Story Media, a book publisher and new media company spearheaded by publishing whiz Lisa Holton. Prior to starting Fourth Story, Lisa was was President, Scholastic Trade Publishing and Book Fairs; managed the publication of Harry Potter and the Deathly Hallows; and oversaw development of The 39 Clues. Before that she spent nearly a decade developing numerous bestselling, franchise-launching series at Disney.

Happy Cog‘s New York office developed this project. The team:

Equally vital to the project’s success were Fourth Story’s leaders and partners, including:

  • Lorraine Shanley, Principal Advisor
  • Ariel Aberg-Riger (website, Twitter), Creative Development & Marketing Manager
  • JillEllyn Riley, Editorial Director
  • Dale Robbins, Creative Director
  • David Stack, Director, Digital Partnerships
  • Melissa Kantor, Writer
  • Peter Silsbee, Writer
  • Polly Kanevsky, Art Director
  • Sam Gerstenzang, Technology Consultant

Today’s launch is not the end of our relationship with Fourth Story Media. The Amanda Project will continue to evolve, and Happy Cog will remain an active partner in its direction and growth. We thank our brilliant collaborators and congratulate them on today’s milestone.

Read more

[tags]amanda, amandaproject, theamandaproject, TAP, happycog, design, webdesign, contentstrategy, userexperience, publishing, books, aarongustafson, lizdanzico, erinkissane, whitneyhess, mattgoldenberg, kellymccarthy, jasonsantamaria, jeffreyzeldman, lisaholton, dalerobbins, davidstack, JillEllynRiley, ArielAberg-Riger[/tags]

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CSS Design development DWWS Education Publications Publishing Respect Web Design Web Standards Zeldman

Beep

For the third edition of Designing With Web Standards, I’ve brought in a co-author: the brilliant and talented Mr Ethan Marcotte.

Mr Ethan Marcotte

Mr Marcotte is a web designer/developer who “works for Airbag Industries as a Senior Designer, swears profusely on Twitter, and is getting married to an incredible lady.” He is also a technical editor and contributing author to A List Apart, and the co-author of several fine books about the intersection between great code and fine design. Then there’s the fact that I dig him. I dig the hell out of him. I love him like a younger, sweeter, funnier brother.

That’s important because I don’t add a co-author to any book, let alone this book, lightly. In asking Ethan to help me bring the awesome to this substantially revised and rewritten edition, I chose not only on the basis of expertise and writing ability, but also on sheer karma.

In his new role, Ethan joins a SuperFriends™ line-up including technical editor Aaron Gustafson (Twitter), another honey of a guy, and truly one of the smartest, most innovative, and most knowledgeable voices in web standards, and editor Erin Kissane (Twitter), whose mastery of the subtlest details of voice consistency alone makes her the finest editor I have ever been blessed to work with. Behind it all, there’s Michael Nolan (Twitter), New Riders’ sagely seasoned acquisitions editor and a designer and author himself, who first took a chance on me as an author back in nineteen ninety humph.

Designing With Web Standards, 3rd Edition is coming this year to a bookstore near you. I thank my brilliant crew for making it possible. Onward!

[tags]EthanMarcotte, beep, unstoppablerobotninja, airbag, alistapart, CSS, design, webstandards, webdesign, designingwithwebstandards, DWWS, 3rdedition, DWWS3e, writer, writers, authors[/tags]

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Interviews Press Publications Publishing reportage reprints Standards Typography Usability User Experience UX Web Design Web Standards wisdom Zeldman zeldman.com

.net interview

There was a point in the 90s when I felt like a sucker for doing HTML and CSS.”

The .net Zeldman interview is available for your downloading pleasure (4.2 MB PDF). For more of the best in web design and development, visit netmag.co.uk.

Update, 27 May 2009

An HTML version of the interview has now been posted on .net’s website.

[tags]webdesign, webdevelopment, magazine, interview, .net, netmag, interview, interviews, zeldman, jeffreyzeldman[/tags]

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Design development DigitalUnderground Publications State of the Web Web Design work Zeldman zeldman.com

Pardon My History

Although the WayBack machine did not preserve any of this website’s first year, it did capture quite a lot of our second year, 1996. Behold the splendor of the early web:

And much more. Enjoy!

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A List Apart Advocacy art direction business CSS Design development Fonts Happy Cog™ HTML Ideas industry Interviews Layout Publications Publishing Standards State of the Web Typography Usability User Experience UX Web Design Web Standards Working XHTML

ALA 282: Life After Georgia

In Issue No. 282 of A List Apart, For People Who Make Websites:

  • Can we finally get real type on the web?
  • Does beauty in design have a benefit besides aesthetic pleasure?

Real Fonts on the Web: An Interview with The Font Bureau’s David Berlow

by DAVID BERLOW, JEFFREY ZELDMAN

Is there life after Georgia? We ask David Berlow, co-founder of The Font Bureau, Inc, and the ?rst TrueType type designer, how type designers and web designers can work together to resolve licensing and technology issues that stand between us and real fonts on the web.

In Defense of Eye Candy

by STEPHEN P. ANDERSON

Research proves attractive things work better. How we think cannot be separated from how we feel. The next time a boss, client, or co-worker scoffs at the notion that beauty is an important aspect of interface design, point their peepers here.

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices.

[tags]alistapart, type, typography, realtype, truetype, CSS, beauty, design, aesthetics[/tags]

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art direction books Community content creativity CSS Design downloads Free Happy Cog™ HTML Ideas industry Information architecture jobs Layout Publications Publishing reprints State of the Web The Essentials The Profession Tools Typography Usability User Experience UX W3C Web Design Web Standards Websites Working writing Zeldman

“Taking Your Talent to the Web” is now a free downloadable book

Taking Your Talent To The Web, a guide for the transitioning designer, by L. Jeffrey Zeldman. Hand model: Tim Brown.

RATED FIVE STARS at Amazon.com since the day it was published, Taking Your Talent to the Web (PDF) is now a free downloadable book from zeldman.com:

I wrote this book in 2001 for print designers whose clients want websites, print art directors who’d like to move into full–time web and interaction design, homepage creators who are ready to turn pro, and professionals who seek to deepen their web skills and understanding.

Here we are in 2009, and print designers and art directors are scrambling to move into web and interaction design.

The dot-com crash killed this book. Now it lives again. While browser references and modem speeds may reek of 2001, much of the advice about transitioning to the web still holds true.

It’s yours. Enjoy.

Oh, yes, here’s that ancient Amazon page.

Short Link

Update – now with bookmarks

Attention, K-Mart shoppers. The PDF now includes proper Acrobat bookmarks, courtesy of Robert Black. Thanks, Robert!

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architecture Blogs and Blogging business Design findability HTML Ideas industry Information architecture links Publications Publishing Respect Standards State of the Web twitter Usability User Experience UX Web Design Web Standards Websites

Tiny URL, Big Trouble

Joshua Schachter explains how URL shorteners like TinyURL, bit.ly, etc., originally created to prevent long URLs from breaking in 1990s e-mail clients, and now used primarily as a means of monetizing someone else’s content, are bad:

  • They “add another layer of indirection to an already creaky system, [making what] used to be transparent … opaque,” slowing down web use by adding needless lookups, and potentially disguising spam.
  • Shorteners “steal search juice” from the original publishers. (For example, with the Digg bar and Digg short URL, your content makes Digg more valuable and your site less valuable; the more content you create, the richer you make Digg.)
  • “A new and potentially unreliable middleman now sits between the link and its destination. And the long-term archivability of the hyperlink now depends on the health of a third party.”

And more. Via Merlin Mann.

Anyone who creates web content should read Joshua’s post. I’m sold and will dial way back on my use of the zeldman.com short URL. The question remains, what to do when you need to paste a long, cumbersome link into a 140-character service like Twitter. (If you do nothing, Twitter itself will shorten the link via TinyURL.)

[tags]URL, URLshortener, JoshuaSchachter, redirect, abstraction, Digg, findability, searchjuice, SEO[/tags]

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Apple art direction better-know-a-speaker business Career Design fashion glamorous Happy Cog™ Images industry Interviews iphone links New York City NYC Press Publications Publishing style The Profession Zeldman

Ready For My Closeup

Ready For My Closeup

DanielByrne [warning! Flash site with JavaScript auto-expand full-screen window] came to Happy Cog‘s New York office to shoot me for an upcoming feature story in .Net Magazine, “the UK’s leading magazine for web designers and developers.”

What can I say? I’m a sucker for the gentle touch of a make-up pad. Or of anything, really. I love this photo (shot by Byrne with my iPhone) because it captures the fact that I’m still really a four-year-old. It also shows what a genuine photographer can do with even the humblest of tools.

[tags]photos, photography, shoot, danielbyrne, photographer, zeldman, jeffreyzeldman, profile, bio, interview, .net, .netmag, .netmagazine, .netmagazineUK, myglamorouslife, iphone, candid, shoots, shots, Apple[/tags]

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A List Apart business Design Publications Publishing Web Design

ALA 278: design for readers; stay alive

In Issue No. 278 of A List Apart, For People Who Make Websites:

In Defense of Readers

by MANDY BROWN

As web designers, we concern ourselves with how users move from page to page, but forget the needs of those whose purpose is to be still. Learn the design techniques that create a mental space for reading. Use typographic signals to help users shift from looking to reading, from skimming along to concentrating. Limit distractions; pay attention to the details that make text readable; and consider chronology by providing transitions for each of the three phases of the online reading experience.

Filling Your Dance Card in Hard Economic Times

by PEPI RONALDS

In space no one can hear you scream, and in a global economic meltdown, no industry—not even web design—is safe. But as a web designer, your skills and products are suited to ride out hard times, as long as you stay busy. Learn the seven steps to (relative) security in good times or bad: 1. Keep clients happy. 2. Know your goals. 3. Use your initiative wisely. 4. Communicate. 5. Put in a full day’s work. 6. Do it right. 7. Find the love.

[tags]mandibrown, pepironalds, design, readers, designforreaders, business, webbusiness, stayinbusiness, recession, tips[/tags]

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A List Apart Advocacy Design development Education Publications Publishing

ALA No. 276: Web design education

In Issue No. 276 of A List Apart, for people who make websites:

Elevate Web Design at the University Level

by LESLIE JENSEN-INMAN

Web education is out of date and fragmented. There are good people working hard to change this, but because of the structure of higher education, it will take time. As part of a year-long journey to discover where we are in web education and where we need to go, Leslie Jensen-Inman interviewed 32 web design and development leaders. The consensus: technology moves too fast for college and university curricula to keep up. How, then, can educators create a sustainable foundation for the future?

Brighter Horizons for Web Education

by AARRON WALTER

No industry can sustain itself if it doesn’t master the art of cultivating new talent—an art that requires close ties between practitioners and educators. Yet web design education consists mainly of introductory Flash classes and the occasional 90s-style HTML table layout tutorial. How drastic is the web design education gap, and what can be done to close it? Designer, developer, and web design educator Aarron Walter of The Web Standards Project surveys the state of the curricula.

[tags]webdesign, education[/tags]

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development Publications Publishing Web Design

Workers of the web!

Evolt.org, the amazing resource for web developers, turned 10 on Sunday, 14 December. Well done!

Editor Erika Meyer and her staff want to know how they can better serve their community. To find out, they’ve created a survey. Reader responses will help shape the road map for Evolt’s future development. Take the survey and help shape the next decade of Evolt.

[tags]evolt, webdesign, development, 10years[/tags]

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A List Apart content Design development Publications Publishing Standards style work writing

ALA 266: next generation sprites, metaphors

In Issue No. 266 of A List Apart, for people who make websites:

CSS Sprites2 – It’s JavaScript Time

by DAVE SHEA

In 2004, Dave Shea took the CSS rollover where it had never gone before. Now he takes it further still—with a little help from jQuery. Say hello to hover animations that respond to a user’s behavior in ways standards-based sites never could before.

Mapping Memory: Web Designer as Information Cartographer

by AARON RESTER

The rise of the social web demands that we rethink our traditional role as builders of digital monuments, and turn our attention to the close observation of the spaces that our users are producing around us. It’s time for a new metaphor. Consider cartography.

[tags]daveshea, aaronrester, alistapart, webdesign, webdevelopment, informationarchitecture, userexperience, css, sprites, jquery, animation, navigation[/tags]

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A List Apart Accessibility Community Design development Publications Publishing work writing

ALA No. 265: better experience

In Issue No. 265 of A List Apart, for people who make websites: The web is a conversation, but not always a productive one. In “Putting Our Hot Heads Together,” Carolyn Wood shares ways to transform discussion forums and comment sections from shooting ranges into arenas of collaboration. Plus: Because of limited awareness around Deafness and accessibility in the web community, it seems plausible to many of us that good captioning will fix it all. It won’t. In “Deafness and the User Experience,” Lisa Herrod explains how to enhance the user experience for all deaf people.

P.S. The Survey for People Who Make Websites closes Tuesday, August 26. Don’t miss your chance to help educate the world about the practice of our profession. Please take the survey and encourage your friends and colleagues who make websites to do likewise.

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[tags]alistapart, deafness, user experience, UX, accessibility, collaboration, discussion, comments, community [/tags]